Mattel has new leadership in the critical role of global consumer products and franchise marketing, bringing on accomplished veteran Rosalind ‘Roz’ Nowicki.
Nowicki has more than three decades prior experience working with kids’ products and entertainment brands, and is known for her deep experience in the world of brand licensing. She comes to Mattel from her most recent gig at Peanuts Worldwide, where she was responsible for the company’s global business, including licensing, PR, finance, brand development, and operations. Nowicki was responsible, among other things, for Peanut’s brand collaborations with Vans, Levi’s and Marc Jacobs, and retail programs with H&M, Uniqlo, and Inditex, among others.
Nowicki previously worked as EVP global sales and retail at 20th Century Fox Consumer Products, where she headed the growth of popular brands like Teenage Mutant Turtles and Yu-Gi-Oh, and earlier in her career also worked with Disney, Universal Studios and Guess? Inc.
As earlier reported in The Licensing Letter, Mattel has been on a tear this year, with a pronounced increase in revenues, and a host of high profile licensing deals. Just last week TLL reported on a key agreement between Mattel’s Barbie line of dolls and Sanrio’s wildly popular Hello Kitty brand. The toy giant’s doll segment has enjoyed meteoric growth in Year-to-Date revenues with gross revenue soaring by 22 per cent over Q3 2019.