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Music Licensing: MDR Keeping Amy Winehouse Legacy Alive

British audio brand Roberts is collaborating with the Amy Winehouse Foundation to celebrate the late star’s legacy. MDR Brand Management is teaming up with the British audio brand Roberts to celebrate the musical legacy of… . . . read more

Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China

FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the  international governing body of association football—will cover the long-term licensing… . . . read more

MDR Launches Global eSports, Interactive Entertainment Division

MDR Brand Management this week launched a global esports and interactive entertainment division called NIVO Management. NIVO operates as a standalone business, but the new division will benefit from the international footprint of MDR Brand Management,… . . . read more

MDR Appointed To Rep Paul Frank

Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property. The partnership with MDR begins in South East Asia, Korea and India, with the remit… . . . read more

MDR Brand Management Extends Reach Into Asia with Click! Acquisition

MDR Brand Management has acquired a leading Asia brand management company, CLICK! Licensing Asia Inc., creating the most comprehensive pan-Asian solution for brand owners and their intellectual property assets. The strategic acquisition adds to MDR… . . . read more


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