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Kangaru Lands a Sweet Deal with Perfetti van Melle

Kangaru, a producer of scented stationery and activities, and candy maker Perfetti van Melle are enjoying the sweet smell of success through their new licensing program. Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022 with its first licenses from Perfetti van Melle.  Kangaru will offer innovative bright and colorful scented stationery and art materials for three of Perfetti’s top brands in the U.S., including Chupa Chups, Mentos and Airheads. Kangaru is one of the fastest growing toy and stationery companies in the world. Kangaru develops, manufactures and markets creative branded products for kids through adults in 80 countries internationally.  They specialize in product categories which include both scented and non-scented Stationery items, Arts & Crafts, Science & Activity Kits, Creative Coloring & Books, Toys, Plush… . . . read more

Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy

Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners.  The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight scented air fresheners.  The air fresheners will include existing Mentos flavor profiles like the original cool mint and various fruit flavors, plus some new additions. The air fresheners will be available in early November under the agreement in national retailers across the U.S. as well as in Canada, Puerto Rico, Dominican Republic, Mexico, Guatemala, Honduras and El Salvador.  “We are thrilled to be launching the mentos Auto Air freshener program with… . . . read more