By Gary Symons If you're a brand wanting to get into the business of virtual fashion in the metaverse, a new study from Roblox is a good place to find some intel on the industry. Roblox is generally acknowledged as the world's largest metaverse company in terms of active users, and also runs a profitable and rapidly growing business selling virtual fashion and other … [Read more...] about Fashion Trends: Roblox Study Plumbs the Mysteries of Metaverse Fashion
Metaverse licensing
Special Report: Do Low User Numbers Mean the Metaverse is a Flop?
By Gary Symons TLL Editor in Chief According to headlines in some top news and tech sites, October was a rough month for the metaverse. In fact, if the dire projections from multiple media outlets were to play out as advertised, it’s fair to say the metaverse is a complete flop, and licensing companies should cut ties as fast as possible. A story in the Wall Street … [Read more...] about Special Report: Do Low User Numbers Mean the Metaverse is a Flop?
ITV’s The Voice Enters Metaverse With Help From VBG
By Gary Symons TLL Editor in Chief ITV Studios has granted exclusive rights in the metaverse for its hit show The Voice to the Virtual Brand Group. The Voice is currently the world's number one talent show, and has radically changed the way stars are created by masking the competitors' appearance. The show's creators have now decided it's time to take The Voice … [Read more...] about ITV’s The Voice Enters Metaverse With Help From VBG
Microsoft and Meta Platforms Partner on Metaverse Expansion
By Allison Watkinson TLL Reporter Microsoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security. Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions. Microsoft and Meta's licensing partnership will expand on … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion
Hot Topic Screams Into The Metaverse For Roblox Halloween
By Gary Symons TLL Editor in Chief The entertainment and music retailer Hot Topic is taking its first steps into the metaverse with a special Halloween event for fans. Hot Topic, a leading omni-channel merchandise destination, announced the launch of Halloween-inspired virtual items on the metaverse platform Roblox. "For Hot Topic, Halloween is a lifestyle, not just a day," … [Read more...] about Hot Topic Screams Into The Metaverse For Roblox Halloween
Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite
iHeartMedia took its first steps in to the metaverse by launching its first virtual world on Fortnite,called iHeartLand. The launch is just the first step in iHeartMedia's ambitious plans for the metaverse, as the company undertakes a campaign to attract younger audiences and to become a leader in the growing Web3 economy. iHeartMedia is a major force in the music and content … [Read more...] about Metaverse Licensing: iHeartMedia Hosting Concerts in Fortnite
Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
Paramount Consumer Products has engaged world-renowned photographer, entrepreneur, and social activist Misan Harriman as creative advisor for its Web3 business. As an advisor, Harriman's role is to bring his expertise as an artist and a pioneer in the creation and collection of NFTs to consult on Paramount’s established partnerships in the Web3 space, with plans to curate his … [Read more...] about Who’s News: Paramount Brings on Creative Advisor for Web3 Programs
Spin Master’s Bakugan Enters the Metaverse Through Roblox
By Allison Watkinson TLL Reporter Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise. "Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox," said Laura Henderson, Spin Master's EVP of Marketing. "Today, … [Read more...] about Spin Master’s Bakugan Enters the Metaverse Through Roblox
Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet
The retail-focused metaverse platform Highstreet has partnered with artist and fashion entrepreneur Jonathan Koon to launch the Mostly Heard Rarely Seen 8-Bit NFT drop. The partners want to turn retail shopping into a metaverse onboarding experience, offering a blend of physical and digital clothing, often known as phygital products. Koon is an American designer who became a … [Read more...] about Artist Jonathan Koon Teams Up With Metaverse Creator Highstreet
Technology: House of Mouse Dives Into Metaverse With Disney Accelerator
By Gary Symons TLL Editor in Chief The world's largest licensor is investing in Web3, metaverse technologies this week, taking six companies into its Disney Accelerator program. The Disney Accelerator was set up by The Walt Disney Company as a way to help younger tech companies that align with its vision for the future. In this case, Disney has announced that all six of its … [Read more...] about Technology: House of Mouse Dives Into Metaverse With Disney Accelerator