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Spin Master’s Bakugan Enters the Metaverse Through Roblox

By Allison Watkinson

TLL Reporter

Spin Master has partnered with Roblox for metaverse experiences involving the popular Bakugan anime franchise.

“Last year we introduced another dimension of Bakugan storytelling, bringing together millions of fans with the first-ever premiere of a full-length episode on Roblox,” said Laura Henderson, Spin Master’s EVP of Marketing.

“Today, we are doubling down in the metaverse, delivering Bakugan to its global fanbase and Roblox’s massive audience in another authentic, first-of-its-kind immersive experience.”

Roblox is an online gaming platform and game creation system that allows users to program games and access games created by other users.

Hosted within the Bakugan experience on Roblox, four to six episodes will drop each week, with streaming features. Fans will be able to switch from gaming to streaming content seamlessly within the experience.

Bakugan Battle Planet, the original anime-adventure series, will be available for fans to watch on-demand on Roblox beginning on Aug. 5.

With over 100 episodes to relive, fans can watch the original first season and further follow the franchises’ backstory as it rolls out over the course of five months.

In addition to the five-month Bakugan streaming event, Spin Master will debut six Roblox co-branded digital gift cards from September to November.

The Bakugan Roblox digital gift card promotion will include an exclusive Bakugan metaverse item. The item is a virtual Genesis Dragonoid that can be worn across other experiences on Roblox.

The promotion will also grant access to all the new Bakugan characters when visiting the Bakugan Battle League experience on Roblox.

In the US, two limited-edition Bakugan trading card drops will be sent to the first ten thousand users who request it.

Spin Master Corp. is a leading global children’s entertainment company with a focus on toys, entertainment and digital games.

With distribution in over 100 countries, Spin Master is best known for award-winning brands such as Bakugan, Kinetic Sand, and Hatchimals and is the global toy licensee for many other well-known properties.

Spin Master Entertainment creates and produces multiplatform content, through its in-house studio and through partnerships with outside creators.

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