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Merchantwise To Rep Magic Mixies Mixlings in ANZ Region

By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys’ popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies… . . . read more

Video Games: Fall Guys Blunder Into Licensing Bonanza

By Gary Symons TLL Editor in Chief The charmingly clumsy beans from the hit video game Fall Guys has now entered the licensing world with a bang … or maybe a thud. Devolver Digital says… . . . read more

Moose Toys Unveils Space Jam Toy Lines

The toy onslaught has begun, as Moose Toys and Warner Bros. Consumer Products have unveiled the full line of toys based on Warner’s tentpole movie release, Space Jam: A New Legacy.  The film stars NBA star… . . . read more

Fall Guys Taps Moose Toys As Game’s Master Toy Partner

The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you… . . . read more

Bluey Crosses the English Channel to Air on France Television

The award winning kids animated series Bluey is crossing the English Channel to thrill a generation of children in France, as France Television has secured the rights to the show and BBC Studios has appointed… . . . read more

Bulldog Licensing Announces Two New Deals for Kindi Kids

Bulldog Licensing, a leading European brand agency, has announced two new deals for leading toy company Moose Toys’ preschool doll brand Kindi Kids, as it reached an impressive 82 million views on YouTube. Little Brother… . . . read more

Tesco Releases its Top Ten Toy List for Xmas 2020

What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by… . . . read more

ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…


. . . read more

Store Check

IT’SUGAR NoHo: Pink, Sweet & Raunchy

We take you on a tour through the store with confectioners like Jelly Belly, Pez, and Turin Chocolates as well as novelties from…


. . . read more

People

Who’s News: May 2019

The latest hires, promotions, and departures.

Featuring: Fila, Moose Toys, Best Buy, DHX Media, Premier Lacrosse League, JCPenney, and more…


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