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Moose Toys Unveils Space Jam Toy Lines

The toy onslaught has begun, as Moose Toys and Warner Bros. Consumer Products have unveiled the full line of toys based on Warner’s tentpole movie release, Space Jam: A New Legacy.  The film stars NBA star LeBron James and his Tune Squad team, made up of classic characters from the Looney Tunes, as they face down a team of super-enhanced players known as the Goon Squad. Joe Smith, who works as Moose Toys senior director of global marketing – licensed brands, says the new toys have been launched well ahead of the film’s release to help market the film. “Launching the toy line ahead of the movie’s release fuels the enthusiasm for Space Jam: A New Legacy,” Smith said. “This gives fans a chance to create their own Tune Squad versus… . . . read more

Fall Guys Taps Moose Toys As Game’s Master Toy Partner

The breakout video game hit of 2020, Fall Guys, has selected Moose Toys as its global Master Toy Licensee, as the partners plan a global rollout of figures, collectibles, plush toys, and more. If you haven’t heard of Fall Guys yet, don’t worry, you will. The game Fall Guys: Ultimate Knockout was a massive breakout hit on its release just months ago, in August 2020. The game has since attracted 11 million players on the Steam platform for PC games, and according to PlayStation Europe, it became “the most downloaded PlayStation Plus game of all time on a global basis.” That’s just the beginning for Fall Guys, as it has yet to release Ultimate Knockout on Nintendo Switch, Xbox One, Xbox Series X and Xbox Series S. Moose Toys is… . . . read more

Bluey Crosses the English Channel to Air on France Television

The award winning kids animated series Bluey is crossing the English Channel to thrill a generation of children in France, as France Television has secured the rights to the show and BBC Studios has appointed France TV Distribution as its licensing agent in the country. Beginning this week, Bluey will be broadcast daily in the prime spots of 8:45 a.m. on weekends, and from Monday to Friday at 8:20 a.m.  Julie Kekwick, senior licensing manager, BBC Studios, said: “Building on the success of Bluey in Australia, New Zealand, the US and of course the widely anticipated launch in the UK, I am delighted that we have expanded our pre-school portfolio with France TV Distribution, as our licensing agent for Bluey alongside Hey Duggee and in turn strengthening our partnership with… . . . read more

Bulldog Licensing Announces Two New Deals for Kindi Kids

Bulldog Licensing, a leading European brand agency, has announced two new deals for leading toy company Moose Toys’ preschool doll brand Kindi Kids, as it reached an impressive 82 million views on YouTube. Little Brother Books has inked a deal to produce Christmas, seasonal and activity annuals for the popular Kindi Kids brand. Moose Toys also plans on more content and product launches for 2021. Also joining the Kindi Kids consumer products portfolio is Texco with a range of bedding and home textiles to include duvet sets, curtains, bean bags, towels, cushions and fleece blankets, using images of the preschool characters, along with scenes from the YouTube original content. Bulldog Licensing, which manages the UK licensing rights for Kindi Kids, has been overwhelmed by the positive reaction to the brand… . . . read more

Tesco Releases its Top Ten Toy List for Xmas 2020

What’s the top toy on every retailer’s Christmas list this year? According to the Britsh supermarket giant Tesco, a doll that talks about its feelings tops the Xmas Wish List for 2020, followed closely by Lego’s Super Mario Starter Course, which also placed highly last year. The Kindi Kids ‘Shiver & Shake’ Rainbow Kate is an interactive doll featuring over 40 sounds and phrases, allowing kids to engage in fun role-play as they make their doll feel better.  Moose Toys launched a licensing program for its bobblehead doll property Kindi Kids in 2019. The Licensing Shop Inc. was appointed as the agency in charge of the new program which began rolling out products in the program during the back-to-school season of 2020. The Super Mario Starter Course remains hugely popular… . . . read more


Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…

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Store Check

IT’SUGAR NoHo: Pink, Sweet & Raunchy

We take you on a tour through the store with confectioners like Jelly Belly, Pez, and Turin Chocolates as well as novelties from…

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Who’s News: May 2019

The latest hires, promotions, and departures.

Featuring: Fila, Moose Toys, Best Buy, DHX Media, Premier Lacrosse League, JCPenney, and more…

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Best in Show

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

The list of winners from this year’s TOTY awards is topped by none other than MGAE’s L.O.L. Surprise! Plus more from Lego, Mattel, Spin Master, and other category winners…

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M&A: Fashion, Toys & Other Business

The latest in mergers, acquisitions, and other business moves from Levi Strauss, Moose Toys/Worlds Apart, ABG, Goliath/Vivid Toy, Perry Ellis, Varsity Brands, and mroe…

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