By Gary SymonsTLL Editor in ChiefSometimes brands come up with collaborations that are just so memorable people will gladly come back to it years after the partnership is ended. That's the case for me with Morton Salt's amazing collaboration with the innovative rock band and music video producer OK Go. The band is known for their fantastical, tightly choreographed videos, … [Read more...] about Branding Flashback: Morton Salt’s Brilliant Collab on Mindbending OK Go Video
Music Licensing
Two Major Advances in Generative Music AI Announced by YouTube and Grimes
By Gary Symons TLL Editor in Chief Artificial intelligence is turning the licensing world on its head, and this week saw major announcements from YouTube and the artist Grimes. The Google-owned YouTube streaming service has licensed the voices of John Legend and Sia for AI-created soundtracks, while Grimes' company Create Safe is creating a new tool for publishing and … [Read more...] about Two Major Advances in Generative Music AI Announced by YouTube and Grimes
Update: Angry Shareholders Vote to Restructure Hipgnosis Song Fund
By Gary Symons TLL Editor in Chief The future of Hipgnosis Songs fund is looking bleak, as 83.2% of shareholders voted to restructure the company. As well, investors rejected a proposal by the company's senior management, including CEO Merck Mercuridadis, to prop up its finances by selling off $440 million worth of its music catalog to a sister fund backed by … [Read more...] about Update: Angry Shareholders Vote to Restructure Hipgnosis Song Fund
Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
By Allison WatkinsonTLL ReporterGibson has launched a limited-edition Gene Simmons EB-0 Bass guitar as part of its long-standing partnership with the rock and roll icon. Gene Simmons is best-known as the bassist and co-lead singer of the hard rock band KISS. Gene Simmons performed on all 20 of the band's studio albums and he has also produced two solo albums. Simmons rose to … [Read more...] about Gibson Launches Limited-Edition Gene Simmons EB-0 Bass Worldwide
Litmus Music Enters Into Nine Figure Deal With Katy Perry
By Gary Symons TLL Editor in Chief Photo by Joella Marano The American pop singer/songwriter Katy Perry has just inked a deal with Litmus Music for her music catalog worth a reported $225 million. The music rights company announced it has entered into a "creative partnership" with the pop superstar that includes the rights to all five of Perry's studio albums … [Read more...] about Litmus Music Enters Into Nine Figure Deal With Katy Perry
Must Read: Universal Music’s Grand Experiments With AI and Music Streaming Payments
By Gary Symons TLL Editor in Chief Universal Music Group is making huge moves to change how musicians are paid for streaming fees and for the use of generative artificial intelligence (AI). The company, known as one of the 'Big Three' for music companies globally, is working with the Deezer platform on streaming rights, and with Google on a deal to use musician's … [Read more...] about Must Read: Universal Music’s Grand Experiments With AI and Music Streaming Payments
Jufu Partners With Ascendent Studios and EA On Music For Immortals of Aveum Game
By Allison WatkinsonTLL ReporterElectronic Arts and Ascendant Studios have teamed up with Jufu on new music for the Immortals of Aveum launch trailer. Jufu (Julian Jeanmarie) is a rapper, musician and social media content creator who initially grew to fame on TikTok before releasing several hit singles and a debut musical album. The Immortals of Aveum launch trailer features … [Read more...] about Jufu Partners With Ascendent Studios and EA On Music For Immortals of Aveum Game
Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
By Allison WatkinsonTLL ReporterColgate's Bright Smiles, Bright Futures program and Hip Hop Public Health have released a new educational music video called Paste Time. Established in 1991, Colgate’s Bright Smiles, Bright Futures program provides oral health educational resources to underserved communities through partnerships with social impact organizations and community … [Read more...] about Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off
By Allison WatkinsonTLL ReporterLegends Recordings and The Brand Liaison have announced an extensive roster of retailers, licensees, brand partners and events for the 50th Anniversary of Hip Hop. The independent record label Legends Recordings is the official licensor of the trademarks and art assets for the 50th Anniversary of Hip Hop brand.The 50th Anniversary of Hip Hop's … [Read more...] about Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off
KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese