Photo: NASCAR. Mark Burnet, Roma Downey, and Zane Stoddar. NASCAR has signed Roma Downey and Mark Burnett, producers of the miniseries The Bible and A.D.: The Bible Continues, to create a scripted TV series set in the world of auto racing. NASCAR could use a jump off the starting line. TV ratings and race attendance are down. Licensed sales of drivers and team merchandise … [Read more...] about NASCAR Green Flags TV Series
NASCAR
Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel
This is a golden age for pro sports in North America. You can see it in not only the record TV ratings and attendance figures, but also at the cash registers. According to The Licensing Letter's Annual Licensing Business Survey , retail sales of licensed sports goods topped $14.1 billion in 2014. Sports properties now account for 14.1% of all licensed goods sold in the U.S. and … [Read more...] about Pro Sports Licensed Retail Sales Score 5% Increase in 2014: Most Leagues Grow, Driven by Apparel
Who’s News
Cheryl Stoebenau, President of CAS Marketing, is elected to the LIMA Licensing Hall of Fame in recognition of her sustained excellence as a licensing agent and charitable work for children. Richard Dickson is promoted to president and chief brands officer of Mattel. In addition to continuing to oversee marketing of core Mattel and Fisher-Price properties, he will be … [Read more...] about Who’s News
A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear
Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel. Today: Women are the single fastest growing … [Read more...] about A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear