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ON POINT

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Mattel, Endemol Shine, NBC Universal, Saucony, GBI, PMS Intl. Group and more…


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Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Turner, Endemol Shine, Jazwares, IDW Publishing and more…


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EXPERIENTIAL LICENSING

WestJet Plane Takes “Frozen” to New Heights

Last week, WestJet rolled out a very special airplane, a Boeing 737 featuring images from “Frozen” on the fuselage, overhead bins, headrests and even bathroom mirrors…


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FALL TV SEASON

Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows

New fall programs with the highest ratings and consumer intent to watch are based on properties that are already established…


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EXPERIENTIAL

Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

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May 4, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Epic Rights, Jewel Branding & Licensing, LMCA, Saban, and more…

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Entertainment/Character

Minions Go Mobile

A new partnership between video game maker Electronic Arts, Minions producer Illumination Entertainment and Universal Partnerships & Licensing will bring the quirky yellow creatures and other characters from upcoming illumination films to mobile games, beginning with Minions Paradise

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