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Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Electronic Arts and the National Football League have Signed a Multi-Year Esports Deal Renewal

By Allison Watkinson TLL Reporter Electronic Arts and the National Football League has announced a multi-year partnership renewal for the EA Sports Madden NFL Championship Series. The Madden NFL Championship Series is a series of… . . . read more

Under Armour Slashed Sponsorships in 2020

The sporting gear company Under Armour has been shedding sponsorship deals over the past year, and now we know how deep the cuts have gone. Under Armour Inc. released its annual report in late February,… . . . read more

Under Armour Ending Licensing Deal With NFL

Sports clothing and equipment company Under Armour is preparing to end its licensing contract with the National Football League, according to a report in the Financial Times. Under Armour has not officially confirmed the contract… . . . read more


Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More

Notable initiatives around the world from Mattel/IndyCar, Warner Bros./Monlove, Nickelodeon/Red Cross, Sesame Workshop/Suburbia, Fanatics/NFL, and more…

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Tom Brady Leads Licensed NFL Player Sales in 2018-19

No matter what happens out in the field, the real MVP of the 2018-19 NFL season is—quite literally—Tom Brady…

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NFL Licensing

What’s Your Position? Offensive Players Lead NFL Licensed Retail Sales

When it comes to generating licensed retail sales, quarterbacks dominate the playing field…

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Seahawks, Cowboys Home to the Best-Selling NFL Players

The Seattle Seahawks and Dallas Cowboys were the most popular teams to show up on the NFLPA’s top 50 players list historically—this year, the Pittsburgh Steelers have taken the lead…

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Roundup: Sports & Sportswear News

Play ball with new developments from the NFL, MGM Resorts, Caesars Entertainment, NCAA, Epic Games, WWE, FIFA, Hibbett Sports, Canada Goose, and more…

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Roundup: M&A & Partnerships

The top news clips this week. Featuring: Viacom, Imax, Netflix, NFL, Fanatics Chelsea FC, B&N, Staples, L Brands, and more…

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Who’s News—8/6/2018

The latest hires, promotions, and departures.

Featuring: IDW, Sega, Asmodee, Disney, Under Armour, Hasbro, Scott Brothers, Viacom, and more…

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