Play and entertainment giant Mattel announced its Barbie franchise has launched a massive, global campaign to mark International Women's Day. The company says it has created a multi-faceted campaign that is aimed a providing more positive role models for young girls, and to support female entrepreneurs. As part of that campaign, Mattel has announced new partnerships with … [Read more...] about Toy Licensing: Barbie Celebrates Women’s Day With Global Campaign
Non-profit licensing
Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico
By Allison Watkinson TLL Reporter Sesame Workshop and MetLife Foundation have announced a new phase of their partnership aiding disadvantaged groups in Latin America. The initiative is called Dream, Save, Do: Financial Empowerment for Underserved Populations in Brazil and Mexico, and has been running for seven years. Sesame Workshop is the nonprofit media and educational … [Read more...] about Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico