The Licensing Letter

Paramount licensing

Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration

By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration

Who’s News: Paramount Global Names New VP of Consumer Products

TLL Staff Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel. Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount. “Rebecca is … [Read more...] about Who’s News: Paramount Global Names New VP of Consumer Products

Paramount Creates Global E-Commerce Platform For All Of Its Brands

By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands

Who’s News: Paramount Consumer Products Taps Dan Cook As New Executive Hire

By Allison Watkinson TLL Reporter Paramount Consumer Products has announced Dan Cook is joining the company as Senior Vice President of Global E-Commerce. Paramount Consumer Products oversees all licensing and merchandising for Paramount. Paramount is a global entertainment company that creates media content and experiences for a global audience. In addition, Paramount … [Read more...] about Who’s News: Paramount Consumer Products Taps Dan Cook As New Executive Hire