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MDR Appointed To Rep Paul Frank

Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property. The partnership with MDR begins in South East Asia, Korea and India, with the remit to bring on board new licensing partners, re-energise the brand to capture Paul Frank’s original fans and appeal to the next generation of teens and young adults. Known for it nostalgic bright colors, quirky humor and Julius the Monkey, the brand has been established for over 25 years. Moving forwards, Futurity will be working with the American artist and fashion designer himself to introduce new characters. MDR has already identified strategic product and experiential opportunities, brand partners for curated special editions and retailers to introduce the brand to the Indian market and re-shape Paul Frank’s… . . . read more

FASHION LICENSING

Saban Gives Paul Frank Fashion Revamp

Move could be a model for other aging character brands…


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Experiential Licensing

Variations on a Retail Theme

Five years ago, Toys ‘R’ Us opened 350 holiday express pop-up stores during the fourth quarter. The program was vastly scaled back the following year and has pretty much disappeared. And while TRU wasn’t the first to implement a pop-up concept, its efforts in 2009 gave rise to a wide array of much smaller—often single-unit pop-ups—that have been as much about promotion as sales…

. . . read more



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