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Pokémon Celebrates 25 Years With Music Deal, Licensing Campaign

Katy Perry Headlines ‘P25 Music’, a Year of Surprise Music Events and Superstar Collaborations The Pokémon Company International officially launched its 25th anniversary celebration on Jan. 13, marking a quarter century of fun and games… . . . read more

ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…


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Fashion

Fashion Track: Sneakers, Apparel & Fitness

The latest deals from ABG/Invictus, Cartoon Network, Jordan Brand/Vogue, LaurDIY, Differential Brands Group, Level Brands, the Pokémon Co. Intl., and more…


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Retail Sales

44 Entertainment/Character Brands Make the $100 Million List

Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S./Canada—accounting for $41 billion in sales worldwide in 2015…


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VIDEO GAMES

Pokémon GOes Viral in its 20th Anniversary Celebrations

Free-to-play augmented-reality game Pokémon Go has caused quite a stir—with everyone from retailers to networks eager to get a piece of the pie of the most viral mobile app of all time. TLL estimates that Pokémon sold approximately…


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