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Latest Numbers

Breaking Down TLL’s Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, 26% as licensors, 24% as agents, and the remaining 12% as consultants, service providers, and retailers. When asked to estimate the amount of annual retail sales of licensed product respondents were responsible for managing, licensing executives working as licensors reported the greatest amount, on average, with over $200 million in licensing business each (responses ranged from $25,000 to $2 billion). The average licensee oversaw $25 million worth of licensed retail sales, ranging from $50,000 to $450… . . . read more

Asia

Licensed Retail Sales Jump 4.5% in 2018 in Asia; China Adds $750 Million Alone

Licensed retail sales reached $22.3 billion in 2018 in Asia, according to The Licensing Letter. The total was up 4.5% from the previous year, adding just over $950 million compared to 2017…


. . . read more

Retail Sales of Licensed Merchandise, Based on Toy/Game Properties

Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties

Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties by Sector, by Product Category, by Distribution, U.S. and Canada, 2009–2014…

. . . read more

Retail Sales of Licensed Merchandise by Property Type, U.S. & Canada

Retail Sales of Licensed Merchandise, Based on Non-Profit Properties, U.S. & Canada

Retail Sales of Licensed Merchandise, Based on Art Properties Originating from Art & Artists and from Museums

Property Type

Retail Sales of Licensed Merchandise, Based on Entertainment/Character Properties

Retail Sales of Licensed Merchandise, Based on Colleges and Universities

Retail Sales of Licensed Merchandise, Based on Estate Properties, U.S. & Canada


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