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Retail Sales of Licensed Merchandise, U.S. & Canada

Retail sales of licensed merchandise reached $106.5 billion in the U.S. and Canada in 2016, growing 3.2% from 2015, according to TLL’s Annual Licensing Business Survey. At last, the industry has surpassed the 2008 pre-recession high of $104.5 billion. This last year marks the sixth year of positive growth for the region; 2015’s $103.3 billion figure was only the second time retail sales passed the $100 billion mark. Licensed sales also greatly outpaced GPD growth; in 2016, U.S. GDP grew by 1.6% and Canadian GDP by 1.2%.

Retail Sales of Licensed Merchandise, Based on Toy/Game Properties

Retail Sales and Rate of Growth in Retail Sales of Licensed Merchandise, Based on Toy/Game Properties,U.S. and Canada, 2009–2014…

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Retail Sales of Licensed Merchandise, Based on Publishing Properties

Retail Sales and Rate of Growth in Retail Sales of Licensed Merchandise, Based on Publishing Properties, U.S. and Canada,2009–2014…

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Retail Sales of Licensed Merchandise, Based on Non-Profit Properties

Retail Sales and Rate of Growth in Retail Sales of Licensed Merchandise, Based on Non-Profit Properties, U.S. and Canada, 2009-2014…

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Retail Sales of Licensed Merchandise, Based on Music Properties

Retail Sales and Rate of Growth in Retail Sales of Licensed Merchandise, Based on Music Properties, U.S. and Canada…

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Retail Sales of Licensed Merchandise by Distribution Channel, U.S. & Canada

Ecommerce siezed its biggest share of the licensing pie yet, growing to 12% market share in 2017 in the U.S./Canada. Ecommerce growth was the highest amongst all retail categories for sales of licensed merchandise at a modest 2.6%—most categories remained flat or declined. The (only other) winner of 2017? Discount/mass, at 32.3% share. Representative Retail Stores By Distribution Channel Mass/Discount/Club/Big Box: BJ’s, Costco, Kmart, Sam’s, Target, Toys ‘R’ Us, Walmart Specialty Stores: Ace Hardware, Barnes & Noble, Bass Pro, Bed Bath & Beyond, Best Buy, Cabela’s, Cracker Barrel, Dick’s, Forever 21, GameStop, H&M, Home Depot, Limited, Lowe’s, Michaels, Modell’s, museum stores, PetSmart, Sherwin-Williams, Sports Authority, Staples, Zara Department Stores & Mid-tier: Bloomingdale’s, Dillard’s, JCPenney, Kohl’s, Macy’s, Neiman-Marcus, Sears Grocery and Drug: Ahold, Aldi, CVS Caremark, Giant Eagle, Kroger, Meijer, Publix,… . . . read more

Worldwide

Worldwide Retail Sales of Licensed Merchandise

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Licensed sales grew 2.4% from 2016…


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Retail Sales of Licensed Merchandise, Based on Colleges and Universities

 

Retail Sales of Licensed Merchandise, Based on Celebrity Properties


Property Type

Retail Sales of Licensed Merchandise, Based on Entertainment/Character Properties

Retail sales for 2009–2014; plus, breakdowns by product category and distribution channel…

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