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Retail Sales of Licensed Merchandise, Based on Celebrity Properties


Worldwide

Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone

Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest…


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U.S. & Canada

Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019

Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey…


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Covid-19

Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%

When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact…


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TLL Survey

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…


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Asia

Licensed Retail Sales Jump 4.5% in 2018 in Asia; China Adds $750 Million Alone

Licensed retail sales reached $22.3 billion in 2018 in Asia, according to The Licensing Letter. The total was up 4.5% from the previous year, adding just over $950 million compared to 2017…


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Retail Sales of Licensed Merchandise, Based on Toy/Game Properties

Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties

Retail Sales of Licensed Merchandise, Based on Trademark/Brand Properties by Sector, by Product Category, by Distribution, U.S. and Canada, 2009–2014…

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Worldwide

Worldwide Retail Sales of Licensed Merchandise

Global retail sales of licensed merchandise reached $171 billion in 2017, according to TLL’s Annual Licensing Business Survey. Licensed sales grew 2.4% from 2016…


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Industry Watch

Over 95% of Companies Generate Under $10 Million in Licensed Retail Sales Annually

New TLL research reveals that it’s a small world after all—over 20% of companies in the licensing business clear under $3 million in licensed retail sales and over 70% of them have under 10 people tasked with the job…

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