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Boutique Licensing Agency Lands Major Deal With Sanrio

The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience… . . . read more

Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi

It’s been a busy and successful week for Sanrio’s Hello Kitty property, as the company followed up on its partnership with Mattel’s Barbie, announcing a collaboration with the popular Tamagotchi ‘virtual pet’ game. Tamagotchi was… . . . read more

Cuteness Overload: Barbie Partners with Hello Kitty

US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will… . . . read more

ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties

This chart was published Nov. 2019 in conjunction with an in-depth analysis of entertainment/character properties with at least $100 million in sales in the U.S./Canada for 2018…


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Entertainment/Character

Planned Feature Films with Licensing Potential

TLL’s ongoing feature highlights 132 upcoming movie properties with potential for licensing. Last updated May 13, 2019…


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Toys & Games

What’s the [Toy] Story? Same as Last Year, Just Better!

Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year’s—Only more nuanced, thoughtful, and developed…


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Expertiential

Retail & Experiential: Theme Parks, Amazon Go & More

The top news this week from Cartoon Network, Amazon, Walmart, Microsfot, Animaccord, CBS, Sanrio, Smithsonian, Nordstrom, and more…


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People

Who’s News—3/5/2018

The latest hires, promotions, and departures.

Featuring: Activision Blizzard, Mattel, eOne, Rovio, Sanrio, JCPenner, WWE, DHX Media, L’Oréal, and more…


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People

Who’s News—2/19/2018

The latest hires, promotions, and departures.

Featuring: Sanrio, WWE, Warner Bros., LIMA, Sony Pictures, NASCAR, and more…


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Business

M&A & Partnerships

It’s not all Disney—the top business move this week.

Featuring: Warner Bros., Toei Animation, Target, Endemol Shine, FAO Schwarz, Sanrio, and more…


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