The Licensing Letter

Sanrio

Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

By Allison WatkinsonTLL ReporterBioworld's Dumbgood lifestyle brand has released new licensed Sanrio apparel for its Sanrio 90s-themed collection.Sanrio is a Japanese company that specializes in creating, developing and licensing adorable character IPs such as Hello Kitty, Pekkle, Kuromi, Cinnamoroll, Monkichi, and many more. The Sanrio 90's apparel collection features licensed … [Read more...] about Bioworld’s Dumbgood Brand Launches Nostalgic Sanrio 90s Apparel

Boutique Licensing Agency Lands Major Deal With Sanrio

The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running … [Read more...] about Boutique Licensing Agency Lands Major Deal With Sanrio

Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi

It's been a busy and successful week for Sanrio's Hello Kitty property, as the company followed up on its partnership with Mattel's Barbie, announcing a collaboration with the popular Tamagotchi 'virtual pet' game. Tamagotchi was introduced to the world as a virtual pet, housed in a tiny digital device, first released in Japan in 1996 and internationally in 1997. The little … [Read more...] about Hello Kitty Scores Partnership With Bandai UK’s Tamagotchi

Cuteness Overload: Barbie Partners with Hello Kitty

US toy giant Mattel has partnered with Sanrio to create a branding dynamo, combining the iconic Barbie line with the globally popular Hello Kitty brand for the first time. The two companies say they will collaborate on the development of a colourful and contemporary product line aimed at kids and adults that will span accessories, apparel, health and beauty, and footwear. The … [Read more...] about Cuteness Overload: Barbie Partners with Hello Kitty

Planned Feature Films with Licensing Potential

Throughout the year, we feature upcoming movie properties with potential for licensing. All of the release dates for movies on the list have been checked against multiple sources, but there is still a high probability dates will change. The further in the future a film is, the more likely its release date is to move. Don't see a property that should be featured here? Contact … [Read more...] about Planned Feature Films with Licensing Potential

What’s the [Toy] Story? Same as Last Year, Just Better!

Contact the editor at karina@plainlanguagemedia.com Straight from the floor of New York Toy Fair, TLL brings you the latest and greatest in toy trends. They just happen to be the same as last year's—only more nuanced, thoughtful, and developed. The good news this year: No one's freaking out about the ability of America's largest toy retailer to actually pay its vendors. More … [Read more...] about What’s the [Toy] Story? Same as Last Year, Just Better!

Retail & Experiential: Theme Parks, Amazon Go & More

A Nickelodeon theme park is headed to the Mall of China in Chongqing, China. The 28,000 sq. meter (or just over 300 sq. ft.) park will showcase 29 attractions and 14 Nick properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, and PAW Patrol. The theme park is slated to open in 2020. Animaccord and Italian theme park Leolandia will open a … [Read more...] about Retail & Experiential: Theme Parks, Amazon Go & More

Who’s News—3/5/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Blizzard Entertainment appoints Daniel Siegel to the newly created position of Head Esports Licensing. Siegel will help drive extended investment in the … [Read more...] about Who’s News—3/5/2018

Who’s News—2/19/2018

Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News.   Sanrio names Craig Takiguchi as their new COO. Having previously headed up new business development, Craig brings a new vision for expansion into … [Read more...] about Who’s News—2/19/2018