The Licensing Letter

Sesame Workshop Licensing

Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

By Allison WatkinsonTLL Reporter Sesame Workshop and Quest Diagnostics are starting a nationwide program to address health inequities among children in low-income and marginalized communities. The new multi-year program is called Quest for Health Equity (Q4HE), and is focused on providing a combination of donated testing services, educational programs, and funding to … [Read more...] about Sesame Workshop and Quest Diagnostics Team Up to Reduce Healthcare Inequities

Sesame Workshop Empowers Children in Deal With HiHo Kids

By Allison Watkinson TLL Reporter Sesame Workshop and HiHo Kids have announced a licensed collaboration on two episodes of the fan-favorite HiHo series, Kids Meet. The Kids Meet series empowers children to lead one-on-one interviews with change-makers, highlighting aspects of human diversity and encouraging education and curiosity. This deal marks the first-ever … [Read more...] about Sesame Workshop Empowers Children in Deal With HiHo Kids

Sesame Street: The Musical Coming to New York

By Gary Symons TLL Editor in Chief We finally have an answer to the question, how do you get to Sesame Street? Turns out, it's just off Broadway! Rights holder Sesame Workshop is working with Rockefeller Productions on Sesame Street: The Musical, with an opening night premiere on Sept. 22 at Theater Row on West 42nd Street. Sesame Street’s beloved furry friends will appear in … [Read more...] about Sesame Street: The Musical Coming to New York

Sesame Workshop Launches New Channel on Discovery Education

By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital platform supports learning wherever it takes place, whether at school or at home. Sesame Workshop, the non-profit media and … [Read more...] about Sesame Workshop Launches New Channel on Discovery Education

Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico

By Allison Watkinson TLL Reporter Sesame Workshop and MetLife Foundation have announced a new phase of their partnership aiding disadvantaged groups in Latin America. The initiative is called Dream, Save, Do: Financial Empowerment for Underserved Populations in Brazil and Mexico, and has been running for seven years. Sesame Workshop is the nonprofit media and educational … [Read more...] about Non-Profit Licensing: Sesame Workshop and Metlife Partner on Aid Program in Brazil, Mexico

Sesame Workshop Elevates Samantha Maltin to Executive Vice President

Sesame Workshop, the nonprofit media and educational organization behind Sesame Street, has promoted Samantha Maltin to Executive Vice President and Chief Marketing Officer, expanding her responsibilities to include Strategic Communications, Events, and Archives, while she retains her CMO portfolio. Reporting to Workshop President Sherrie Westin, Maltin will continue to … [Read more...] about Sesame Workshop Elevates Samantha Maltin to Executive Vice President

Sony Creative Products Repping Sesame Street in Japan

Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs for over 50 years. The show began in 1969 when the program’s creators had the innovative idea of using the emerging technology of television to educate … [Read more...] about Sony Creative Products Repping Sesame Street in Japan