The Licensing Letter

Sports Licensing

Homme+Femme Horsing Around With Kentucky Derby Collection

By Allison Watkinson TLL Reporter Homme+Femme has launched its second licensing collaboration with Churchill Downs for an official Kentucky Derby merchandise collection. Homme+Femme is a streetwear brand that takes inspiration from Black culture, 90s hip hop & rap, and pop-culture to create high-quality apparel and accessories. The brand is using the new Kentucky … [Read more...] about Homme+Femme Horsing Around With Kentucky Derby Collection

EA Creates $10 Million Fund for Community Football

By Allison Watkinson TLL Reporter Electronic Arts has announced a football investment plan called EA SPORTS FC FUTURES, promoting its football gaming franchise. The three-year plan includes a $10 million investment in community-level football initiatives on a global scale. This news follows the release of the new EA SPORTS FC brand identity and logo for the company's … [Read more...] about EA Creates $10 Million Fund for Community Football

Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company

By Gary Symons TLL Editor in Chief Big news in sports licensing this week as UFC announced it has agreed to merge with fellow pugilistic company WWE. The deal would see UFC parent Endeavor Group Holdings holding a 51% controlling interest in the new company, while existing WWE shareholders will own a 49% interest. It combines the world's leading mixed martial arts … [Read more...] about Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company

Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL

By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL

Bershka Partners With Le Mans For Racing Inspired Fashion

By Allison Watkinson TLL Reporter IMG has brokered a licensing deal between the endurance-based car race 24 Hours of Le Mans and Bershka for an apparel and accessories collection. The exclusive agent for the Le Man's racing brand, IMG's global licensing division offers full-service brand management to its corporate clients. The 24 Hours of Le Mans endurance car racing … [Read more...] about Bershka Partners With Le Mans For Racing Inspired Fashion

Popeye Golf USA Tees Up New Products at the 2023 PGA Show

By Allison Watkinson TLL Reporter Popeye Golf USA is debuting a range of new licensed products this month at the 2023 PGA Show in Orlando, Fla. The PGA Show is an annual trade show organized by Reed Exhibitions and the Professional Golfer's Association of America. This year's PGA Show runs from Jan. 24 to Jan. 27. The new licensed products from Popeye Golf USA include … [Read more...] about Popeye Golf USA Tees Up New Products at the 2023 PGA Show

Sports Licensing: The Point.1888 Rejoins British Olympic Team

By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team

Five Trends That Will Shape the Future of Sports Licensing

By Gary Symons TLL Editor in Chief With the Sports Licensing and Tailgate Show coming up, we’ve turned our attention to the ways the sector is changing in the face of pandemic pressure and technological change. Professional sports licensing, after all, took a savage beating during the pandemic in terms of revenue, but TLL believes the industry also used that time to … [Read more...] about Five Trends That Will Shape the Future of Sports Licensing

Sports Licensing in Bullish Mood For Upcoming Tailgate Show

By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show