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Star Wars licensing

Hasbro and Disney Extend Partnership for Star Wars and Marvel

April 26, 2025

By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. "We look forward to … [Read more...] about Hasbro and Disney Extend Partnership for Star Wars and Marvel

Lucasfilm Games and EA Announce New Star Wars Video Games

April 22, 2025

By Allison Watkinson TLL Reporter Lucasfilm Games has partnered with Electronic Arts, Bit Reactor and Respawn Entertainment to develop a licensed video game called Star Wars Zero Company. Announced at Star Wars Celebration Japan, the upcoming game will feature single-player turn-based gameplay within Lucasfilms' science-fiction franchise. “Our vision for Star Wars … [Read more...] about Lucasfilm Games and EA Announce New Star Wars Video Games

Licensed Star Wars Oreo Cookies Rocket into Retail Market

May 30, 2024

By Allison Watkinson TLL Reporter Mondelēz International's Oreo brand is releasing officially licensed Star Wars Oreo Cookies in collaboration with Lucasfilm. The special-edition Star Wars Oreo Cookie collaboration includes two variations for the dark side and light side factions of the Star Wars science-fiction franchise. "Pairing two tremendously loved communities to launch … [Read more...] about Licensed Star Wars Oreo Cookies Rocket into Retail Market

Cryptoys Launches Licensed Star Wars Volume III NFT Collection

May 9, 2024

By Allison Watkinson TLL Reporter The Cryptoys NFT company and Lucasfilm, Ltd. have announced a licensed collection of digital toys called Star Wars Volume III. Designed to coincide with this year's Star Wars Day celebration, the new Cryptoys NFT collection will include licensed characters, accessories and a wide range of stylized digital collectibles inspired by the global … [Read more...] about Cryptoys Launches Licensed Star Wars Volume III NFT Collection

Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel

March 24, 2023

By Allison WatkinsonTLL ReporterBioworld's Heroes & Villains brand is bringing its licensed lifestyle products to the 2023 Star Wars Celebration Europe event. Heroes & Villains is a lifestyle brand that specializes in officially licensed apparel and accessories for well-known entertainment franchises. The brands' appearance at this year's European Star Wars Celebration … [Read more...] about Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel

Board Games: The Force Is Strong With This One

September 19, 2022

By Allison Watkinson TLL Reporter Asmodee and Z-Man Games, in collaboration with LucasFilm, are releasing a licensed board game based on Star Wars: The Clone Wars. The upcoming board game is called Star Wars: The Clone Wars – A Pandemic System Game. It is set during the popular Lucasfilm television series, Star Wars: The Clone Wars. The licensed board game is built using … [Read more...] about Board Games: The Force Is Strong With This One

LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series

December 6, 2021

Star Wars and LEGO have done some big things together, but few match the gigantic new AT-AT Walker from LEGO's Ultimate Collector Series. As every Star Wars fan will know, the AT-AT Walker featured in the epic Battle of Hoth scene in The Empire Strikes Back. The Walker towered over the Rebel forces on the frozen planet of Hoth, but was taken down by Luke Skywalker in one of … [Read more...] about LEGO Launches Gigantic AT-AT Walker As Part of Star Wars Ultimate Collector Series

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