Jane Smith, the former group director of brand licensing and gaming at Endemol Shine, is the new Chief Content Officer at youth fashion brand Junk Kouture. Smith says she will be focused on growing the brand in a sustainable manner that helps lower carbon emissions. The industry veteran will oversee the global expansion of Junk Kouture and its commercial strategy. Junk … [Read more...] about Jane Smith Joins Junk Kouture As Chief Content Officer
Sustainability in Licensing
Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
Mattel Inc. this week announced its Drive Toward a Better Future program, unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral. The Matchbox Tesla Roadster will be available starting in 2022. The release is Mattel's first step on a product roadmap intended to make all Matchbox die-cast cars, playsets … [Read more...] about Mattel Releases First ‘Zero Emissions’ Matchbox Car With Tesla
New Licensing Conference Launches Virtually in November
There’s a new conference for the licensing industry, but like most event in the Year of Covid, the inaugural 2020 Sustainability in Licensing Conference (SILC) will be held virtually over two days in November. Breaking new ground in the licensing industry, the Sustainability in Licensing Conference 2020, to be staged digitally over a two day period on 24 – 25 November 2020, … [Read more...] about New Licensing Conference Launches Virtually in November