By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate at least $800,000 for environmental work, and has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s products which use … [Read more...] about Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
Sustainability in Licensing
The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award
The first ever Licensing Sustainability Award (LSA) from SPLiCE and The Licensing Letter will be revealed on Dec. 1 at the SPLiCE Licensors Summit. The Society of Product Licensors Committed to Excellence (SPLiCE) and The Licensing Letter announced the new award program in September. Under the LSA program, TLL and SPLiCE present an award quarterly to a company for its … [Read more...] about The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award
Sustainability in Licensing: Funko Adopts Product Recycling Program
By Gary Symons TLL Editor in Chief Plastic waste is a massive problem for the licensing and manufacturing industries, but increasingly companies are adopting sustainable practices, including improvements to recycling programs. Now the pop culture consumer products company Funko has announced it is the newest partner with How2Recycle. How2Recycle is a standardized labeling … [Read more...] about Sustainability in Licensing: Funko Adopts Product Recycling Program
Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador
The licensing sustainability organization Products of Change continues to grow its core team, and has now appointed Gary Pope as its new Children's Ambassador. Products of Change’s mission is to encourage companies and brands to meet their sustainability goals through education and working together to share best practices. As children’s ambassador, Pope is assigned to support … [Read more...] about Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador
Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international Maya the Bee Eco Trend Book. The goal of the book is to … [Read more...] about Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
Products of Change Launches POC Advisors to Drive International Sustainability
THE FOLLOWING ARTICLE IS FROM PRODUCTS OF CHANGE, CARRIED AS FREE CONTENT ON TLL. Click HERE to see the original article. By Rob Hutchins Products of Change Writer Products of Change is building on a period of sustained growth with the launch of POC Advisors, marking the group’s latest move to support businesses and individuals across the licensing and consumer products … [Read more...] about Products of Change Launches POC Advisors to Drive International Sustainability
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About
Canadian Experiment Furthers McDonald’s Sustainability Goals
By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals
Happier Happy Meals, As McDonald’s Reduces Use of Plastics
By Gary Symons TLL Editor in Chief The world's leading fast food chain McDonald's is making sustainable changes to its Happy Meal toys, which will impact licensors. McDonald's pledged Tuesday to "significantly" reduce the use of plastics in its Happy Meal toys worldwide. The move follows a similar program launched only in the United Kingdom after McDonald's faced a wave of … [Read more...] about Happier Happy Meals, As McDonald’s Reduces Use of Plastics
Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
By Gary Symons TLL Editor in Chief The veteran licensing industry reporter and editor Robert Hutchins has joined Products of Change (PoC) in the newly created role of Editor and Community Manager. Hutchins (above left) was the editor for both ToyNews and Licensing.biz, both of which are widely read publications in the licensing industry. Now, Hutchins is joining the team at … [Read more...] about Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change