The Licensing Letter

thesoul publishing

Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement

By Allison Watkinson TLL Reporter TheSoul Publishing and Crayola are extending and expanding their licensing partnership following the significant growth of Crayola's digital consumer engagement. Building on their initial YouTube marketing campaign, the two companies will be expanding their agreement to include collaborations on social media platforms such as TikTok and … [Read more...] about Crayola Renews TheSoul Agreement, Following Huge Boost in Consumer Engagement

Streaming: TheSoul Publishing Shows to Air on FreeTV

Olympusat's FreeTV is expanding its streaming offerings by adding seven offerings from TheSoul Publishing. The deal includes six of TheSoul's most popular programs, including Bright Side, Slick Slime Sam, 5-Minute Crafts, TeenVee, La La Life, and 123 GO! As well, TheSoul's Spanish language channel Genial will be included on the FreeTV network. FreeTV is Olympusat’s … [Read more...] about Streaming: TheSoul Publishing Shows to Air on FreeTV

TheSoul Publishing Hires Three Agencies for Global Licensing

By Allison Watkinson TLL Reporter TheSoul Publishing has partnered with the international licensing agencies J&M Brands, Caravanserai, and Rocket Licensing to develop global consumer product programs. The licensing agencies will collaborate with TheSoul Publishing to expand the reach of its licensed content across Europe for a number of its brands. The main brands … [Read more...] about TheSoul Publishing Hires Three Agencies for Global Licensing

Crayola Partners With TheSoul Publishing For Social Media Programming

By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with TheSoul Publishing for co-produced digital content on Crayola-owned social media channels. Crayola is a global art supply company that specializes in crafts, art tools, and toys for children. “We are excited to take crafting content to the next level and grow our content library with … [Read more...] about Crayola Partners With TheSoul Publishing For Social Media Programming

TheSoul Publishing Acquires Majority Stake in Underscore

By Allison WatkinsonTLL ReporterThe digital content studio TheSoul Publishing has acquired a majority stake in the talent management firm, Underscore Talent.Founded in 2021, Underscore Talent is known for its 360° management strategy. It assists its diverse client base with brand partnerships, consumer products, ecommerce, social media, publishing, content distribution, live … [Read more...] about TheSoul Publishing Acquires Majority Stake in Underscore

Kidoodle to Air Three Shows Licensed From TheSoul

By Allison Watkinson TLL Reporter TheSoul Publishing is expanding the reach of its family-friendly channels through a partnership with the safe streaming platform Kidoodle.TV. Starting this month, three of TheSoul's channels will be featured across the Kidoodle.TV service in both English and Spanish. The channels included in the licensing deal are 5-Minute Crafts, Slick … [Read more...] about Kidoodle to Air Three Shows Licensed From TheSoul

BunMo Lands First-Ever Licensing Deal With TheSoul

The SoulPublishing and BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and the digital-first toy company. The product line includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys which are available starting this week on the BunMo Amazon store. TheSoul Publishing is an award-winning digital studio that … [Read more...] about BunMo Lands First-Ever Licensing Deal With TheSoul