By Allison Watkinson
TheSoul Publishing is expanding the reach of its family-friendly channels through a partnership with the safe streaming platform Kidoodle.TV.
Starting this month, three of TheSoul’s channels will be featured across the Kidoodle.TV service in both English and Spanish. The channels included in the licensing deal are 5-Minute Crafts, Slick Slime Sam, and Baby Zoo.
TheSoul Publishing is a global media company that produces original entertainment-focused content for all age demographics. Its content is available in 20 different languages and distributed through a social media-driven cross-platform network.
“TheSoul Publishing is thrilled to bring our entertaining content to wider audiences, especially working with a streaming service like Kidoodle.TV that makes child safety a top priority,” said Jonathan Shrank, Head of Content Distribution at TheSoul Publishing. “We are confident this new opportunity will allow our content to reach the right audiences. It’s a great opportunity for both the platform and for us as content creators to bring our entertaining videos to viewers exactly where they want to see them.”
Kidoodle.TV is a family-focused, safe streaming service that is owned by A Parent Media Co. (APMC). Every show available on Kidoodle.TV is vetted by the Kidoodle team to ensure the content is safe for children. The premium streaming service is currently available in more than 160 countries and territories. Kidoodle.TV is certified by the kidSAFE+ COPPA Seal Program.
“Bringing great content to kids globally is always our goal and this opportunity with The Soul Publishing elevates that offering,” said Brenda Bisner, Chief Content Officer of APMC. “This family-friendly content is already beloved and we look forward to bringing it to our audience.”
There are three shows from TheSoul currrently headed for airtime on Kidoodle.
TheSoul Publishing’s 5-Minute Crafts series is a DIY digital brand with over 400 million social media subscribers, while The Slick Slime Sam series follows an anthropomorphic pink slime that shares crafts, DIY project ideas, and fun cooking tips for kids. Baby Zoo is an animated children’s series that follows a group of animals as they navigate friendship and life using songs and stories.
TheSoul says the licensing partnership with Kidoodle.TV is in line with it’s initiative to further expand across social media, music, podcast and streaming platforms.