Another day, another TikTok licensing deal to report, but in this case, the agreement is critical to the way TikTok operates. TikTok announced this week it has reached a new agreement with Sony Music Entertainment that allows its millions of users to use songs from SME’s vast roster of global music superstars, as well as its many emerging artists. "We are thrilled to enter … [Read more...] about TikTok Inks Critical Licensing Deal with Sony Music
TikTok
TikTok Makes Monetization Move with Partner Shopify
The hugely popular and - in the US at least - politically controversial social media platform TikTok pulled off a huge move this week in its quest to monetize the rapidly growing brand. TikTok’s short, user-generated videos have been the single most popular social media innovation of the past two years, with millions of users and viewers signing on in just months. Less … [Read more...] about TikTok Makes Monetization Move with Partner Shopify
Digital Deets: Retail, Social & Gaming Updates
Gen Z is shopping more frequently and spending more on fashion than Millennials are, according to a study from LIM College. Although the two generations tend to align in overall values, Gen Zers tend to appreciate the material things in life, including shopping at malls and physical stores. It's not only Gen Z—this last holiday season, everyone appreciated the convenience of … [Read more...] about Digital Deets: Retail, Social & Gaming Updates