The Licensing Letter

TLL's Annual Licensing Business Survey

Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019

Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Contact the editor at karina@plainlanguagemedia.com Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, … [Read more...] about Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Licensing Execs Report More Minimum Guarantee Commitments

Contact the editor at karina@plainlanguagemedia.com Over 80% of licensing executives indicated that they are required to, or require their licensees to, make minimum guaranteed payments in 2018, according to TLL's Annual Licensing Business Survey. The minimum guaranteed royalty, or guarantee, is the minimum amount the licensee agrees to pay the licensor at the end of each year … [Read more...] about Licensing Execs Report More Minimum Guarantee Commitments

Licensed Retail Sales Flirt With $175 Billion Mark in 2018

Contact the editor at karina@plainlanguagemedia.com Global licensed retail sales reached $174.54 billion in 2018, according to TLL's Annual Licensing Business Survey. At just 1.8% growth, this has been the slowest year TLL has tracked since 2013, when licensed retail sales grew just 1.7% worldwide, and 2012, which saw just 1.6% growth. Sluggish growth in the two largest … [Read more...] about Licensed Retail Sales Flirt With $175 Billion Mark in 2018

Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types

Contact the editor at karina@plainlanguagemedia.com. The average royalty rate across all property types and product categories edged up 0.2% in 2018 to reach 8.81% in the U.S./Canada, according to TLL's Annual Licensing Business Survey. Since 2006, the average royalty rate across property types and product categories has remained in the quite narrow 8.7–8.8% corridor, with … [Read more...] about Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types

Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018

Contact the editor at karina@plainlanguagemedia.com. Roughly two-thirds of the product categories TLL tracks saw nominal bumps in industry-wide royalties in 2018, according to TLL's latest Licensing Business Survey. Make sure to review our breakdown of royalties by property type as well. The most common driver behind such growth was the increase in royalties by … [Read more...] about Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018

Global Corporate TM/Brand-based Sales Up 2.6% to Reach $37 Billion in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Licensed retail sales of corporate trademark/brand-based merchandise were up 2.6% worldwide in 2017, according to TLL's Annual Licensing Business Survey. The U.S./Canada was responsible for nearly 80% of the total $36.8 billion in sales for that year, with territory sales up 2.5% from 2016 to reach $29.2 billion in 2017. In … [Read more...] about Global Corporate TM/Brand-based Sales Up 2.6% to Reach $37 Billion in 2017

Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017, according to TLL's Annual Licensing Business Survey. The biggest drivers behind the roughly $710 million increase in sales were soft goods like apparel and accessories; home-related goods like domestics, furniture, and … [Read more...] about Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

By: Karina Masolova, karina@plainlanguagemedia.com Discounters, supermarkets/grocery, and ecommerce made the biggest gains in share of licensed retail sales in 2017 in the U.S./Canada, according to TLL's Annual Licensing Business Survey. Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017 within the U.S./Canada. A large part … [Read more...] about Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

Specialty, Mid-Tier & Ecommerce Drive 2017 Licensed U.S./Canada Fashion Sales

Contact the Editor at karina@plainlanguagemedia.com. Retail sales of licensed merchandise based on fashion properties in the U.S./Canada grew 1.5% to reach $21,776 million in 2017, per TLL’s Annual Licensing Business Survey. On the distribution side, the fastest-growing channel in 2017 for the U.S./Canada was ecommerce at 4.3% growth. Unlike most of the other five major … [Read more...] about Specialty, Mid-Tier & Ecommerce Drive 2017 Licensed U.S./Canada Fashion Sales