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Royalties

Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019

The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey…


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TLL Survey

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…


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Royalty Rates

Licensing Execs Report More Minimum Guarantee Commitments

Over 80% of licensing executives indicated that they are required to, or require their licensees to, make minimum guaranteed payments in 2018, according to TLL’s Annual Licensing Business Survey


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Worldwide

Licensed Retail Sales Flirt With $175 Billion Mark in 2018

Global licensed retail sales reached $174.54 billion in 2018, according to TLL’s Annual Licensing Business Survey. At just 1.8% growth, this has been the slowest year TLL has tracked since 2013…


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Royalty Rates

Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types

The average royalty rate across all property types and product categories edged up 0.2% in 2018 to reach 8.81% in the U.S./Canada, according to TLL’s Annual Licensing Business Survey. Since 2006…


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Product Categories

Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018

Roughly two-thirds of the product categories TLL tracks saw nominal bumps in industry-wide royalties in 2018, according to TLL’s Annual Licensing Business Survey


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Trademarks/Brands

Global Corporate TM/Brand-based Sales Up 2.6% to Reach $37 Billion in 2017

Licensed retail sales of corporate trademark/brand-based merchandise were up 2.6% worldwide in 2017, according to TLL’s Annual Licensing Business Survey. The U.S./Canada…


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RETAIL

Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017. The biggest drivers behind the roughly $710 million…


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Retail

Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

Discounters, supermarkets/grocery, and ecommerce made the biggest gains in share of licensed retail sales in 2017 in the U.S./Canada…


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Fashion

Specialty, Mid-Tier & Ecommerce Drive 2017 Licensed U.S./Canada Fashion Sales

In 2017, ecommerce was the fastest-growing channel in the U.S./Canada 4.3% growth, according to TLL’s Annual Licensing Business Survey. The largest category, discounters and value…


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