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Royalty Rates

Licensing Execs Report More Minimum Guarantee Commitments

Over 80% of licensing executives indicated that they are required to, or require their licensees to, make minimum guaranteed payments in 2018, according to TLL’s Annual Licensing Business Survey


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Worldwide

Licensed Retail Sales Flirt With $175 Billion Mark in 2018

Global licensed retail sales reached $174.54 billion in 2018, according to TLL’s Annual Licensing Business Survey. At just 1.8% growth, this has been the slowest year TLL has tracked since 2013…


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Royalty Rates

Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types

The average royalty rate across all property types and product categories edged up 0.2% in 2018 to reach 8.81% in the U.S./Canada, according to TLL’s Annual Licensing Business Survey. Since 2006…


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Product Categories

Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018

Roughly two-thirds of the product categories TLL tracks saw nominal bumps in industry-wide royalties in 2018, according to TLL’s Annual Licensing Business Survey


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Trademarks/Brands

Global Corporate TM/Brand-based Sales Up 2.6% to Reach $37 Billion in 2017

Licensed retail sales of corporate trademark/brand-based merchandise were up 2.6% worldwide in 2017, according to TLL’s Annual Licensing Business Survey. The U.S./Canada…


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RETAIL

Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017

Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017. The biggest drivers behind the roughly $710 million…


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Retail

Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017

Discounters, supermarkets/grocery, and ecommerce made the biggest gains in share of licensed retail sales in 2017 in the U.S./Canada…


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Fashion

Specialty, Mid-Tier & Ecommerce Drive 2017 Licensed U.S./Canada Fashion Sales

In 2017, ecommerce was the fastest-growing channel in the U.S./Canada 4.3% growth, according to TLL’s Annual Licensing Business Survey. The largest category, discounters and value…


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Worldwide

U.S./Canadian Brands Contribute $111 Billion to Worldwide Licensed Sales

Worldwide licensed retail sales reached $171 billion in 2017; of that, 65% can be attributed to brands originating from the U.S./Canada, according to TLL’s Annual Licensing Business Survey


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Art

Sales of Art-based Brands Up 1.8%; Home Boosts Growth

Art-based properties saw somewhat anemic 1.8% growth in the U.S./Canada in 2018—the property type makes up 5.4% of total retail sales in the territory, with the art & artist subcategory making up 4% of the total and museums 1.4% share…


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