The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey…
Royalties
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
May 1, 2020
TLL Survey
Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
May 1, 2020
Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…
Royalty Rates
Licensing Execs Report More Minimum Guarantee Commitments
April 8, 2019
Over 80% of licensing executives indicated that they are required to, or require their licensees to, make minimum guaranteed payments in 2018, according to TLL’s Annual Licensing Business Survey…
Worldwide
Licensed Retail Sales Flirt With $175 Billion Mark in 2018
April 1, 2019
Global licensed retail sales reached $174.54 billion in 2018, according to TLL’s Annual Licensing Business Survey. At just 1.8% growth, this has been the slowest year TLL has tracked since 2013…
Royalty Rates
Average Royalty Rates Inch Up by 0.2% in 2018: Ent/Char Drives Increases in Property Types
March 22, 2019
The average royalty rate across all property types and product categories edged up 0.2% in 2018 to reach 8.81% in the U.S./Canada, according to TLL’s Annual Licensing Business Survey. Since 2006…
Product Categories
Cosmetics, Toys & Electronics Drive Increases in Industry-wide Royalties in 2018
March 22, 2019
Roughly two-thirds of the product categories TLL tracks saw nominal bumps in industry-wide royalties in 2018, according to TLL’s Annual Licensing Business Survey…
Trademarks/Brands
Global Corporate TM/Brand-based Sales Up 2.6% to Reach $37 Billion in 2017
January 14, 2019
Licensed retail sales of corporate trademark/brand-based merchandise were up 2.6% worldwide in 2017, according to TLL’s Annual Licensing Business Survey. The U.S./Canada…
RETAIL
Soft Goods, Home Lead Domestic Corporate TM/Brand Licensed Sales in 2017
January 14, 2019
Licensed retail sales of corporate trademark/brand merchandise grew 2.5% to reach $29.2 billion in 2017. The biggest drivers behind the roughly $710 million…
Retail
Licensed Trademark/Brand-based Ecommerce Sales Jump 5.8% in 2017
January 14, 2019
Discounters, supermarkets/grocery, and ecommerce made the biggest gains in share of licensed retail sales in 2017 in the U.S./Canada…
Fashion
Specialty, Mid-Tier & Ecommerce Drive 2017 Licensed U.S./Canada Fashion Sales
November 26, 2018
In 2017, ecommerce was the fastest-growing channel in the U.S./Canada 4.3% growth, according to TLL’s Annual Licensing Business Survey. The largest category, discounters and value…