A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already successfully launched the first-ever Chuck E. Cheese frozen pizza with licensing … [Read more...] about Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
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Licensing Agencies: Simplified Signs With Jewel Branding and Licensing
The brand Simplified by Emily Ley, dedicated to helping design planners and organizational tools for busy women, has signed on with the agency Jewel Branding and Licensing. Jewel Branding & Licensing (JBL) is pleased to announce we have signed Simplified by Emily Ley for licensing representation," the agency said in a statement today. Simplified is a best-selling brand of … [Read more...] about Licensing Agencies: Simplified Signs With Jewel Branding and Licensing
Sweet Deal Between Mars Wrigley and Brand Central
Brand Central has landed a major account, signing a partnership with confectionery giant Mars Wrigley, maker of many of America's favorite candies and snacks. Mars Wrigley is known for their leading portfolio of iconic brands such as M&M’S, SNICKERS, SKITTLES, STARBURST, TWIX, DOVE, EXTRA, and Hubba Bubba, among others. Now, the company has selected global brand licensing … [Read more...] about Sweet Deal Between Mars Wrigley and Brand Central