The Licensing Letter

Transformers

Designer Bobby Abley Releases Beastly Transformers Collection

By Allison Watkinson TLL Reporter Hasbro has partnered with pop-culture fashion designer Bobby Abley for a licensed apparel collection based on Transformers: Rise Of The Beasts. Transformers' is a Hasbro-owned entertainment franchise that includes a wide range of movies, TV shows, comic books, toys, and digital media. The Transformers x Bobby Abley capsule collection … [Read more...] about Designer Bobby Abley Releases Beastly Transformers Collection

TLL Interview: How Hasbro Plans to Win the Game of Licensing

Claire Gilchrist Explains How Hasbro’s ‘Church of Focus’ is Designed to Create Billion Dollar Brands By Gary Symons TLL Editor in Chief Of all the interviews I conducted at Licensing Expo this year, among the most interesting was with Hasbro VP Claire Gilchrist. We’ve written before about Hasbro’s plans to streamline its operations into three primary … [Read more...] about TLL Interview: How Hasbro Plans to Win the Game of Licensing

Transformers Take To the Seas With World of Warships

Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships

Special Report: The Future of Hasbro

By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro

Hasbro is All In on Streaming to Help Drive Sales

Toy and Game Giant Hasbro is following up on the success of its six part Transformers series, The War for Cybertron, with the development of a new Dungeons and Dragons program. CEO Brian Goldner says Hasbro has other projects in the works as well, including a new live action Power Rangers movie and a CGI animated My Little Pony feature film for release in theatres in September … [Read more...] about Hasbro is All In on Streaming to Help Drive Sales