By Allison Watkinson TLL Reporter Transport for London, IMG and Crush Creative have launched a TfL children's style guide to serve as a toolkit for current and future licensing partners. "TfL has long captured the imagination of children worldwide, representing not just transport, but the spirit of adventure, curiosity, and exploration," said IMG SVP, Tim Smith. "This … [Read more...] about Transport for London Launches Children’s Style Guide with Crush Creative
Transport for London
Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
By Gary Symons TLL Editor in Chief The hilariously named swimsuit brand Budgy Smugglers is bringing out a new line based on the famed London Underground, or 'Tube'. The Budgy Smugglers announced they've gone Underground in a new partnership with Transport for London, releasing three new swim suits with imagery from the Tube. Inspired by the London Underground’s iconic … [Read more...] about Budgy Smugglers: When You Just Really Wanna Wear Your Swim Trunks on the Tube
Transport for London Launches Specialty Collection with Beer52
By Allison Watkinson TLL Reporter Transport for London and Beer52 have launched a collaborative beer collection inspired by the city's craft brewing scene and transportation network. Facilitated by IMG on behalf of Transport for London (TfL), the licensing partnership includes 16 unique beer varieties, a special-edition of Beer52's Ferment magazine and an exclusive London Craft … [Read more...] about Transport for London Launches Specialty Collection with Beer52
Transport for London in Apparel Partnership With London Spirit Cricket Team
By Allison Watkinson TLL Reporter London Spirit and Transport for London have entered an exclusive apparel partnership ahead of the third edition of The Hundred cricket sports tournament. London Spirit is a professional 100-ball men's and women's cricket team based in North London. The team represents the counties of Middlesex, Essex and Northamptonshire in The Hundred … [Read more...] about Transport for London in Apparel Partnership With London Spirit Cricket Team
Arsenal x TfL Collab a Football Match Made in Heaven
By Allison Watkinson TLL Reporter TSBA Group has brokered a deal between Arsenal Football Club and Transport for London for a licensed apparel and accessories collection. The licensed product range celebrates Arsenal station, the London Underground station named after the Arsenal Football Club, following its name change from Gillespie Road in 1932. “It is wonderful to … [Read more...] about Arsenal x TfL Collab a Football Match Made in Heaven
Transport for London Seeking New Licensing Agency
By Gary Symons TLL Editor in Chief The world famous Transport for London organization has issued a tender seeking bids for a brand licensing and development contract. The tender for the TfL contract was posted in late October on the UK government's Find Tender Service. It calls for a three-year contract with the option to extend for a further two years on a yearly … [Read more...] about Transport for London Seeking New Licensing Agency
Transport for London Partners With Footwear Designer Kurt Geiger
By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great to see Kurt Geiger use our iconic assets in such a creative way," said Ellen Sankey, TfL’s Brand Licensing Manager. "We both share a dedication to high quality design … [Read more...] about Transport for London Partners With Footwear Designer Kurt Geiger