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TikTok Enters The Octagon With UFC Partnership

TikTok isn’t just a social media site; it’s more of an entertainment conglomerate with a singular talent for licensing deals … and the Chinese-owned company is proving it again with a multiyear deal announced with… . . . read more

Jazwares Tag Teams With UFC For New Collectibles Line

Global toy company Jazwares, and UFC, the world’s premier mixed martial arts organization, are teaming up again to bring the world of UFC and mixed martial arts a new line of UFC action figures and… . . . read more

UFC Names Panini America Exclusive Collectible Global Trading Card Partner

UFC,  the world’s premier mixed martial arts organization, has entered into a new, multi-year licensing agreement with Panini America, the world’s largest licensed sports and entertainment collectibles company. The partnership, negotiated by IMG, grants Panini… . . . read more

Busy Day as EA Inks Deals with UFC and the NHL

Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms…. . . . read more

Experiential Licensing

Experiential Activations

These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…


. . . read more

Business

M&A & Promotions

Top business moves and promotional partnerships this week, with a correction.

Featuring: Scientific Games/IGT, IMG, DHX Media, Warner Bros., and more…


. . . read more

Business

M&A, Experiential & Legal

The latest in lawsuits, experiential partnerships, and M&A

Featuring: Hasbro, eOne, Warner Bros., Rubie’s, HBO, UFC, and more…


. . . read more

LICENSING

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Fermata Partners, DHX Brands, Sanrio, Cherokee Global Brands, Vandor and more…


. . . read more

August 7, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Alibaba, UFC, Fanatics, Golden Goose, Saban, Iconix, and more…

. . . read more



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