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TikTok Enters The Octagon With UFC Partnership

TikTok isn’t just a social media site; it’s more of an entertainment conglomerate with a singular talent for licensing deals … and the Chinese-owned company is proving it again with a multiyear deal announced with UFC, the world’s premier Mixed Martial Arts (MMA) organization. UFC announced the deal last week as a way to increase its exposure across the TikTok multiverse, and as a new way to connect with fans. “TikTok has become a destination where sports fans can discover new communities and connect with their favorite sporting events and athletes in new ways,” the UFC said in a statement. “TikTok LIVE streams give our community a chance to catch exclusive, behind-the-scenes moments and are an engaging channel to capture the excitement and pure emotion of live sports. We’re constantly… . . . read more

Jazwares Tag Teams With UFC For New Collectibles Line

Global toy company Jazwares, and UFC, the world’s premier mixed martial arts organization, are teaming up again to bring the world of UFC and mixed martial arts a new line of UFC action figures and role play collectibles. The new line of collectibles is already available for preorder now from Ringside Collectibles. The new wave of collectible figures includes Conor McGregor, Jorge Masvidal, Amanda Nunes, Francis Ngannou, Israel Adesanya, Urijah Faber, plus a coveted chase variant, and makes the perfect addition to any UFC collection. The UFC Ultimate Series limited-edition figures by Jazwares are the most detailed, realistic, and sophisticated representations of UFC athletes. Fans can re-create the thrill of fight night with the fully articulated UFC fighter figures. Each fighter features amazingly detailed, character-authentic features including tattoos, weight class body… . . . read more

UFC Names Panini America Exclusive Collectible Global Trading Card Partner

UFC,  the world’s premier mixed martial arts organization, has entered into a new, multi-year licensing agreement with Panini America, the world’s largest licensed sports and entertainment collectibles company. The partnership, negotiated by IMG, grants Panini America the rights to become UFC’s official and exclusive collectible trading card partner. “We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski.  “Many of our fans use collectible trading cards to stay connected to our brand and to their favorite UFC athletes, and Panini America is the industry leader, creating innovative and unique products for our fans to enjoy.” The UFC  collaboration will officially launch in April with the release of Panini’s UFC Prizm collectible series. Panini will… . . . read more

Busy Day as EA Inks Deals with UFC and the NHL

Gaming giant Electronic Arts (EA) has announced two new multiyear extensions of its agreements with the UFC and the NHL, allowing the company to continue putting out its popular sport simulation games on all platforms. The NHL and the NHL Players Association (NHLPA) announced the renewal for EA Sports NHL on Nov. 5, building on the momentum for the franchise. “We are thrilled to accelerate fun hockey experiences for years to come pushing the industry forward with our long-time NHL and NHLPA partners,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS. “The EA SPORTS NHL franchise these past 30 years has become synonymous with hockey culture, and this extension will ensure it remains at the forefront of connecting millions of fans around the world to the sport… . . . read more

Experiential Licensing

Experiential Activations

These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…


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Business

M&A & Promotions

Top business moves and promotional partnerships this week, with a correction.

Featuring: Scientific Games/IGT, IMG, DHX Media, Warner Bros., and more…


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Business

M&A, Experiential & Legal

The latest in lawsuits, experiential partnerships, and M&A

Featuring: Hasbro, eOne, Warner Bros., Rubie’s, HBO, UFC, and more…


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LICENSING

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Fermata Partners, DHX Brands, Sanrio, Cherokee Global Brands, Vandor and more…


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August 7, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Alibaba, UFC, Fanatics, Golden Goose, Saban, Iconix, and more…

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