The Licensing Letter

Under Armour licensing

Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock

By Allison Watkinson TLL Reporter UFC has announced a new licensing deal that names the performance brand Project Rock as their official footwear partner. Project Rock was created by former UFC athlete, entrepreneur, and actor Dwayne "The Rock" Johnson in collaboration with athletic-apparel company, Under Armour Inc. It features footwear, apparel, and accessories that have … [Read more...] about Celebrity Licensing: UFC Tag Teams With Under Armour and The Rock

Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection

The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection