The Licensing Letter

UTA

Starglow Media Debuts With Slate of Premium Licensed Programming

By Allison WatkinsonTLL ReporterThe new family-friendly audio company, Starglow Media has officially debuted with a slate of premium licensed programming. Founded by Jed Baker, Starglow Media specializes in audio content that is exclusively tailored for children and families. The current intended demographic is for children between age three and age twelve. The company's … [Read more...] about Starglow Media Debuts With Slate of Premium Licensed Programming

Fashion: Rachel Zoe Signs On Six New Licensing Partners

The fashion entrepreneur Rachel Zoe has announced a lineup of new licensing partnerships as she expands her brand into new categories. Those new categories include home, interior design, baby, intimates, activewear, and more, with licensed collections from Azzure Home, Berkshire Fashions, Brewster Home Fashions, Bloomin Baby (a division of GMason), K&Y, Keeco, and Reunited … [Read more...] about Fashion: Rachel Zoe Signs On Six New Licensing Partners

M&A: New Faces, Same Places

Contact the editor at karina@plainlanguagemedia.com Penske Media Corp. (PMC) purchases the last remaining 49% stake in Rolling Stone from BandLab Technologies, giving it full ownership over the magazine brand, including all event and licensing rights, as well as the parallel entity Rolling Stone Intl. Other PMC properties available for licensing include Variety, Deadline … [Read more...] about M&A: New Faces, Same Places

Esports Watch: New Leagues & Expansions

Goldman Sachs reports that the esports market will see revenues hit $2.17 billion by 2023, with a compound annual growth rate of 18.6%, according to a Reuters report. The revenue total includes media rights, ticket sales, merchandise, sponsorship, publisher fees, and direct advertisement. Talent agency UTA makes two acquisitions in the esports area: Press X, an esports talent … [Read more...] about Esports Watch: New Leagues & Expansions

Who’s News

Open call Looking to hire or be hired? Contact our business development team to feature your listing on TLL. Just want to feature your new hires? Contact editorial. Ben Cox joins Nickelodeon as new VP & GM ANZ. Cox is responsible for the day-to-day management of all Nick brands in the region. Sarah Levy is appointed to the newly created role of COO for Viacom’s global … [Read more...] about Who’s News

Who’s News

Mattel forms Mattel Creations. The new theatrical, TV and digital content creation division will utilise the firm's portfolio of brands to drive content across multiple platforms and be headed by Mattel’s Chief Content Officer, Catherine Balsam-Schwaber. Endemol Shine North America combines its franchise management and licensing integration teams to create the newly formed … [Read more...] about Who’s News

Who’s News

MHS Licensing has brought on Cathy Anderson as an Account Executive. Licensing veteran Ivan Marco and business partner Conchita Romero have launched a new licensing agency in Spain. Marcrom Licensing's portfolio of brands includes Belen Esteban, Terelu Campos, Boris Izaguirre, Kiko Matamoros, Ylenia, La Liga, Munich, Keith Kimberlin and Kokonuzz. Beanstalk has appointed … [Read more...] about Who’s News

Social Media Ledger

By Karina Masolova At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program (over 200 SKUs available from her online store and speciality boutiques). Her key points for building a successful brand—staying true to oneself, listening to the fan community—ring true for all digital celebs TLL identified as licensing … [Read more...] about Social Media Ledger