The Licensing Letter

Warner Bros. Consumer Products

Licensing Colossus Barbie Surpasses $1 Billion at Box Office

Barbie Franchise Announces New Licensed Products, Including 'Weird Barbie' By Gary Symons TLL Editor in Chief The Barbie Movie hit a new milestone, surpassing $1 billion at the global box office, spawning a new wave of licensed Barbie merch. The unstoppable film that has shocked the movie-going world broke the $1 billion in just over two weeks since its July release, … [Read more...] about Licensing Colossus Barbie Surpasses $1 Billion at Box Office

Rubies II Partners With Warner Bros. For Flashy Superhero Costumes

By Allison WatkinsonTLL ReporterRubies II is releasing an officially licensed costume collection for DC and Warner Bros. new superhero movie, The Flash. The licensing deal with Rubies II was secured by Warner Bros. Discovery Global Consumer Products (WBDGCP) on behalf of its parent company Warner Bros. Discovery and its subsidiary DC Comics.Rubies II is a global company that … [Read more...] about Rubies II Partners With Warner Bros. For Flashy Superhero Costumes

WBCP and DC’s Black Adam Smashes into Licensing

By Allison WatkinsonTLL ReporterWarner Bros. Consumer Products and DC are releasing several collections of licensed products inspired by Warner Bros. Pictures’ upcoming film Black Adam. Warner Bros. Consumer Products and DC will be joining forces with premier toy, apparel, home goods and food partners for the comprehensive program of Black Adam-themed merchandise.The licensed … [Read more...] about WBCP and DC’s Black Adam Smashes into Licensing

Warner Bros.’ Super Pets Gets Book Tie-in With Random House

Warner Bros. new film DC League of Super Pets is getting some super books for young fans from Random House Children's Books. Random House Children’s Books, in collaboration with Warner Bros. Consumer Products and DC, has published four movie tie-in titles celebrating the new film, starring the DC Super-Pets and super villains featured in the film. The books—including a full … [Read more...] about Warner Bros.’ Super Pets Gets Book Tie-in With Random House

TV Licensing: House of the Dragon Merch Arrives on WB Shop

By Allison Watkinson TLL Reporter Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series. In anticipation of today’s news, the WB Shop was recently redesigned to provide a more streamlined shopping experience through video additions and an expanded product assortment for Game of Thrones and other popular … [Read more...] about TV Licensing: House of the Dragon Merch Arrives on WB Shop