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TV Licensing: House of the Dragon Merch Arrives on WB Shop

By Allison Watkinson

TLL Reporter

Warner Bros Consumer Products is releasing official licensed merchandise collections for the new House of the Dragon TV series.

In anticipation of today’s news, the WB Shop was recently redesigned to provide a more streamlined shopping experience through video additions and an expanded product assortment for Game of Thrones and other popular brands.

House of the Dragon is the highly-anticipated prequel series to the iconic Game of Thrones franchise. Based on George R.R. Martin’s Fire & Blood, the series is set 200 years before the events of Game of Thrones and focuses on the path of House Targaryen.

Fans can now purchase apparel, home goods and collectibles showcasing the new series, which premiers Aug. 21 on HBO and HBO Max.

Outside the WB Shop, official House of the Dragon products will also debut from a variety of premiere partners including Vintage Wine Estates, Treasury Wine Estates, and Mikkeller Beer.

Exclusive House of the Dragon merchandise launching on the WB Shop this week includes the following:

The Day of the Dragon Commemorative Capsule Collection: Created exclusively for the series launch, this collection features a limited-edition bomber jacket, t-shirts, and mugs adorned by the ‘Day of the Dragon’ logo.

The Dreams Didn’t Make Us Kings. Dragons Did Capsule Collection: The collection is dedicated to House Targaryen and will feature t-shirts in various styles, sweatshirts, personalized mugs, posters, and a sherpa blanket.

The Dragon Eye Capsule Collection: The House of the Dragon Eye design collection features t-shirts, phone cases, tote bags, mugs, mouse pads, and throw pillows.

The Dragon Crown Capsule Collection: The Dragon Crown design collection includes a laptop sleeve, a hooded sweatshirt, t-shirts, and mugs.

New merchandise will roll out throughout the summer and into the fall on the WB Shop and other retailers.

Warner Bros. Consumer Products is part of Warner Bros. Discovery Global Brands and Experiences and is focused on partnering with licensees on award-winning ranges of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises.

With massive global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.

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