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Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal

Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams’ Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains… . . . read more

Batman NFT Collection Released in a Dark Knight for Web 3.0

By Allison Watkinson TLL Reporter Warner Bros. Consumer Products and Palm NFT Studio have launched their latest project: The Bat Cowl Collection, consisting of 200,000 unique, 3D-rendered Batman cowl NFTs. Each NFT in the licensed… . . . read more

Something to Tweet About: Campaign celebrates 80 Years of Tweety

By Allison Watkinson TLL Reporter Long before Tweets, there was Tweety. WarnerMedia Global Brands and Experiences is launching a global 80th anniversary celebration for the licensed character brand Tweety. The 80 Years of Tweety campaign… . . . read more

Toy Licensing: Spin Master Renews Lucrative Deal With Warner For Batman & DC

The Canadian-based toy company Spin Master announced it has renewed its global licensing deal with Warner Bros. for the Batman and DC franchises. Batman alone is one of the world’s leading film and publishing brands,… . . . read more

Comic Book Licensing: DC and Warner Bros. Unveil Collection For Black History Month

By Allison Watkinson TLL Reporter DC and Warner Bros. Consumer Products have unveiled a collection to honor Black comic creators and characters for Black History Month. DC is kicking off the celebration by releasing a… . . . read more

Character Licensing: Warner and DC Partner On Wonder Woman Video Game

By Allison Watkinson TLL Reporter DC and Warner Bros. Games have partnered up for a new open-world, action-adventure video game featuring Wonder Woman.  The single player action game will introduce an original story set in… . . . read more

Le Creuset and Harry Potter Put The Magic Into Cooking

Le Creuset has launched a Harry Potter-themed collection of its famous, multi-colored cookware through a licensing partnership with Warner Bros. Consumer Products. “The experience of cooking and sharing a memorable meal with loved ones is pure… . . . read more

Bravado Lands Sprawling Merch Deal With Warner Bros.

Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group. The two firms announced a collaborative licensing agreement… . . . read more

Warner Launches Space Jam Licensing Onslaught

More than 200 licensing partners launching ‘Looney’ collections around the world Warner Bros. Consumer Products is rolling out the largest collection of Looney Tunes merchandise in decades ahead of debut of Space Jam: A New… . . . read more


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