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TLL Survey

Entertainment/Character Once Again Fastest-Growing Property Type in 2015

Entertainment/character licensing put on a display of superhero strength and speed in 2015, growing 8.0% to dash past $11 billion in retail sales in the U.S. and Canada, according to The Licensing Letter’s Annual Licensing Business Survey. It was the property type’s third consecutive year of notable growth…


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EXPERIENTIAL LICENSING

Interactive Branding

Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals…


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LICENSING

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Fermata Partners, DHX Brands, Sanrio, Cherokee Global Brands, Vandor and more…


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ENTERTAINMENT/CHARACTER

WBCP Reveals Superlist of Licensees

Warner Bros. Consumer Products unveiled a host of licensees worldwide for its upcoming Batman v Superman: Dawn of Justice, which hits theaters March 25th. See the full list, with contact info for all dealmakers…


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Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Turner, Endemol Shine, Jazwares, IDW Publishing and more…


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TOYS & GAMES

The State of Girls’ Toys

This new year promises to be a success for licensed toys and games; category sales grew to almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey. But amidst this success, girls’ toys are seeing slumping sales, amidst a perceived bias against girls in the marketing and licensing of products. And while the focus of this story is toys, this trend applies to all gender-segregated categories—from bedding, to apparel to toothbrushes…

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ANALYSIS

Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

Disney’s new wave of licensed products for Star Wars: The Force Awakens may help the property maintain dominance at retail, but it won’t be without hardy competition…


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Nov. 16, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Turner, 9 Story Media, Warner Bros., Beanstalk, Exim Licensing, UTA and more…


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TOYS & GAMES

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys’ toys outperforming girls’, amidst depressed…


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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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