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ANALYSIS

Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

Disney’s new wave of licensed products for Star Wars: The Force Awakens may help the property maintain dominance at retail, but it won’t be without hardy competition…


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Nov. 16, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Turner, 9 Story Media, Warner Bros., Beanstalk, Exim Licensing, UTA and more…


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TOYS & GAMES

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys’ toys outperforming girls’, amidst depressed…


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MOVIE LICENSING 2016–2020

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. It’s testament to the power of what may be the world’s most recognizable franchise, but also to the power of franchises in general, who maintain their dominance in our latest chart of upcoming movies with licensing potential…


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FALL TV SEASON

Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows

New fall programs with the highest ratings and consumer intent to watch are based on properties that are already established…


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Sept. 8, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., LVMH, Nickelodeon, Outfit7, Rovio, 20th Century Fox, and more…


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CORPORATE EARNINGS

What’s Hot & What’s Not in 2015 Licensed Entertainment Property Sales

‘Tis the season for corporate earnings reports. Highlights from major entertainment licensors Disney, DreamWorks and Time Warner:…

 
 

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June 15, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Disney, Global Brands Group, Xcel Brands, Vera Bradley, Hasbro, and more…

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EXPERIENTIAL

Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

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Entertainment/Character

DC Plugs Into Girl Power

DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel are teaming for a new girls’ property, DC Super Hero Girls, which will launch this fall across multiple entertainment content platforms and product categories. Designed to appeal to girls 6 to 12, DC Super Hero Girls focuses on DC Comics’ female characters before they discovered their full super power potential…

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