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FALL TV SEASON

Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows

New fall programs with the highest ratings and consumer intent to watch are based on properties that are already established…


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Sept. 8, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., LVMH, Nickelodeon, Outfit7, Rovio, 20th Century Fox, and more…


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CORPORATE EARNINGS

What’s Hot & What’s Not in 2015 Licensed Entertainment Property Sales

‘Tis the season for corporate earnings reports. Highlights from major entertainment licensors Disney, DreamWorks and Time Warner:…

 
 

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June 15, 2015

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Disney, Global Brands Group, Xcel Brands, Vera Bradley, Hasbro, and more…

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EXPERIENTIAL

Licensing to Theme Parks Builds Revenue & Brand Exposure

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to “geek out” over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction…

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Entertainment/Character

DC Plugs Into Girl Power

DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel are teaming for a new girls’ property, DC Super Hero Girls, which will launch this fall across multiple entertainment content platforms and product categories. Designed to appeal to girls 6 to 12, DC Super Hero Girls focuses on DC Comics’ female characters before they discovered their full super power potential…

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Bugs Back in Jordan’s Court

Nike’s Jordan Brand and Looney Tunes licensor Warner Bros. Consumer Products are poised to relaunch the iconic Hare Jordan campaign for the Air Jordan franchise’s 30th anniversary. Hare Jordan products will start hitting retail in the spring…

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Using Licensed Properties to Make New Licensed Properties

It’s a toy! It’s a movie! No, wait, it’s a toy! … It’s common for entertainment properties to spawn toys and for toys to spawn entertainment properties. Less common is for entertainment properties to inspire toys, which then inspire new entertainment properties, which then, in turn, inspire new toys…

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GOOD-FOR-YOU LICENSING

Fighting Obesity In the Produce Aisle

With an increasing societal focus on health and wellness and a desire to combat childhood obesity, entertainment/character licensors are interested in associating their properties with the produce category, and vice versa…

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