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Experiential Licensing

Experiential Activations

Keep track of the latest experiential marketing moves.

Featuring: Hasbro, Warner Bros., DreamWorks, PepsiCo, Nelvana, Cartoon Network, and more…


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Retail Sales

44 Entertainment/Character Brands Make the $100 Million List

Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S./Canada—accounting for $41 billion in sales worldwide in 2015…


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Comic Books

Superheroes Revisited: Batman Overtakes Spider-Man

The age-old question is re-examined: DC or Marvel? We’ve restated the 2014 retail sales figures for Batman, Avengers, and Superman to reflect the relative rankings between the four superhero brands…


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Business

Mergers & Acquisitions

Keep track of the latest business moves to impact the licensing industry.

Featuring: Discovery, Warner Bros., Mattel, Stanley Black & Decker, Learfield Communications and more…


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HOLIDAY SPENDING

Halloween Spending Up; Entertainment Tops Costume Choices

Halloween spending is expected to reach an all-time high this year, according to the NRF’s Halloween Spending Survey; total spending is expected to reach $8.4 billion. With 67% planning to buy costumes, licensed choices are topping the lists…


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EXPERIENTIAL LICENSING

Content & Experiential Roundup

Keep track of the latest experiential and content deals.

Featuring: Mattel, Warner Bros., Cartoon Network, Nickelodeon, 20th Century Fox, and more…


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Industry

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Universal Filmed Entertainment Group, Sequential Brands, ABG, Endemol Shine, Warner Bros., Turner and more…


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Publishing

Cursed Child Blesses Retail

The numbers are in for the latest addition to J.K. Rowling’s Wizarding World franchise, Harry Potter and the Cursed Child: Parts 1 & 2, and the book is strongly positioned to break records. The franchise will further grow with the upcoming film Fantastic Beasts and Where to Find Them. Although the Harry Potter licensing program has typically been small…


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COMIC BOOKS

Top Entertainment/Character Properties Drive Comics Sales Above $1 Billion

Pow! Retail sales of comics and graphic novels in the U.S. and Canada grew 10% in 2015, passing $1 billion for the first time in decades, driven by…


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On Point

Who’s News

Follow the latest hires, promotions, and departures.

Featuring: Warner Bros., Genius Brands, Discovery, Genesco, Playboy, CPLG, Endemol Shine and more…


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