The Licensing Letter

WildBrain CPLG

Wildbrain Acquires Rights to Three HarperCollins Brands

By Allison Watkinson TLL Reporter WildBrain CPLG has expanded its entertainment portfolio with the signing of licensing rights for a trio of HarperCollins Productions' properties. The licensed properties that WildBrain has acquired the rights to include Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies. Under the deal, the agency will build licensing programs … [Read more...] about Wildbrain Acquires Rights to Three HarperCollins Brands

Comics Licensing: WildBrain Bringing Peanuts To The India Market

By Allison Watkinson TLL Reporter WildBrain CPLG is expanding its multi‐territory representation deal with Peanuts Worldwide to include the massive Indian market. The company plans to release a local cross‐category consumer products programme that targets apparel, gifting, homewares, stationery, pet accessories and promotions for all demographics. WildBrain CPLG is a global … [Read more...] about Comics Licensing: WildBrain Bringing Peanuts To The India Market

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Extensive toy range based on global hit animated property will launch in Fall 2022, under partnership brokered by WildBrain CPLG The Netflix hit Chip & Potato is getting both a third season and a new Master Toy Partner, says producer Wildbrain. The company's consumer products division, Wildbrain CPLG, brokered a deal that will see JAKKS Pacific appointed to develop a wide … [Read more...] about Preschool Licensing: Wildbrain Appoints Jakks Master Toy Partner for Chip & Potato

Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership

As one of the world's leading universities, USC plans to take its brand global with the help of the Wildbrain CPLG agency. One of the world’s leading entertainment, sport and brand licensing agencies, Wildbrain CPLG has been appointed to represent the University of Southern California (USC) across Europe, the UK, Middle East and North Africa, South Asia, Australia and New … [Read more...] about Collegiate Licensing: USC Goes Global With Wildbrain Licensing Partnership

WildBrain CPLG Expanding Into India

Neesha Krishna promoted to Managing Director of MENA and South Asia to lead new India strategy; Mangesh Hande appointed as Commercial Director for India WildBrain CPLG is further expanding its global footprint with the launch of a dedicated office in India. The new local strategy will be led by WildBrain CPLG’s Neesha Krishna (pictured above), who has been promoted to … [Read more...] about WildBrain CPLG Expanding Into India

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard

Wildbrain Signs Deals For Big Brains at Yale and Harvard

WildBrain CPLG has signed a virtual tsunami of licensing deals globally for Yale and Harvard universities. For Yale University, which WildBrain CPLG represents in EMEA, Russia, Australia and North America, a deal has been signed with Australian retailer Cotton On for a Spring/Summer 2021 range of adult and kids’ apparel, accessories, stationery, wall art and homewares, now … [Read more...] about Wildbrain Signs Deals For Big Brains at Yale and Harvard