By Allison Watkinson TLL Reporter Jenny Martinez has partnered with Xcel Brands to launch a food and kitchenware brand called Jenny Martinez Live. Rooted in Mexican culture, the brand will offer a selection of high-quality food products and thoughtfully-designed kitchenware. In addition to the licensed products, the Jenny Martinez Live brand will provide resources … [Read more...] about Jenny Martinez Partners with Xcel Brands for Culinary Collection
Xcel Brands
Crayola and Longaberger Weave a Colorful New Partnership
By Allison Watkinson TLL Reporter Longaberger and Crayola are launching a new licensed collection of hand-woven home accessories inspired by Crayola's range of colorful art products. A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families. The licensed Longaberger x … [Read more...] about Crayola and Longaberger Weave a Colorful New Partnership
Xcel Designs Nimble Supply Chain for Stores
By Marcy Magiera Xcel Brands, owner and licensor of the Isaac Mizrahi, C. Wonder, H Halston and Judith Ripka fashion brands, is experimenting with new ways to help retailers manage inventory. Under its new Quick Time Response supply chain program, Xcel will design and manage the manufacturing of products under the IMNYC (Mizrahi), H Halston, and C. Wonder Limited brands for … [Read more...] about Xcel Designs Nimble Supply Chain for Stores
Cosmetics Counter
Some cosmetics, skincare and fragrance deals backed by big names: Actress Eva Mendes is working with Maesa and Walgreen’s on an exclusive cosmetics line. The Circa line strives to appeal to a multicultural market, with 133 SKUs designed for a wide range of skin tones. Model Rosie Huntington-Whitely debuted her first fragrance, for British retailer Marks & Spencer. Rosie … [Read more...] about Cosmetics Counter