The Licensing Letter

ZAG licensing

Who’s News: ZAG Appoints Former Target Exec As VP of Retail Development

By Allison Watkinson TLL Reporter ZAG has appointed veteran retail expert Gaye Dean as the company's new VP of North America retail development. In her new position at Zag, Dean will manage strategic relationships across all tiers of retail throughout North America for the ZAG Heroez brand franchise. Her initial focus will be to work with retailers on this year’s product … [Read more...] about Who’s News: ZAG Appoints Former Target Exec As VP of Retail Development

Watch Out Pokemon: Miraculous Trading Card Game Hits European Market

By Allison Watkinson TLL Reporter ZAG has launched a licensed trading card game for the studio's Miraculous franchise in Germany and Austria. The studio plans to expand distribution with a future release across Europe. “Featuring the bold cinematic visuals from Miraculous, we anticipate strong demand from fans of all ages across Europe who will be eager to collect the … [Read more...] about Watch Out Pokemon: Miraculous Trading Card Game Hits European Market

Who’s News: ZAG Makes Key Hire For New Toy Division

By Allison Watkinson TLL Reporter ZAG has appointed James Nunziati as Head of Global Sales for ZAG Play's recently launched Toy Division. In his new position at ZAG Play, Nunziati will build on the Toy Division's sales operations by developing and executing new sales strategies and establishing sustainable relationships with both customers and retailers. He will also … [Read more...] about Who’s News: ZAG Makes Key Hire For New Toy Division

ZAG Animation on Display At Brazilian Pop Culture Festival

By Allison Watkinson TLL Reporter The animation studio ZAG is hosting an exhibit at Brazil’s upcoming pop culture festival CCXP for its Miraculous and Ghostforce entertainment franchises. “We’re so excited to be at CCXP to interact with our Miraculous cosplay fans from across Brazil and engage them with news about Ghostforce that launched in May this year,” said Jeremy … [Read more...] about ZAG Animation on Display At Brazilian Pop Culture Festival

Ferrero To Release Miraculous Kinder Surprise Eggs

By Allison Watkinson TLL Reporter ZAG has signed an agreement with Ferrero for a multi-territory, in-store promotion for its licensed property, Miraculous. Ferrero is a multinational manufacturer of chocolate and confectionary products based in Italy. The licensing agreement for the multi-territory, European promotion with Ferrero was brokered by DeAPlaneta Entertainment, … [Read more...] about Ferrero To Release Miraculous Kinder Surprise Eggs

Food Licensing: Danone and ZAG Unveil Miraculous Partnership

By Gary Symons TLL Editor in Chief The animation studio ZAG has partnered with Danone to bring a new range of healthy foods and beverages to families in Spain and Portugal. As part of the licensing agreement, three of Danone’s product lines—Actimel, Font Vella, and Danone Natural Yogurt—will feature the superheroes from ZAG’s flagship property, Miraculous – Tales of … [Read more...] about Food Licensing: Danone and ZAG Unveil Miraculous Partnership

ZAG Launches Streaming Service With New Series Fairyon

By Allison Watkinson TLL Reporter ZAG is launching a licensed series called Fairyon for its new direct-to-streaming division ZAG Stream. The company’s direct-to-streaming content business will be led by Maria Doolan, ZAG’s SVP of TV Content. The first project from ZAG Stream is the animated superhero fantasy series, Fairyon. Fairyon is a reimagining of classic fairytale … [Read more...] about ZAG Launches Streaming Service With New Series Fairyon

WildBrain To Represent ZAG’s Ghostforce in GAS Region

By Allison Watkinson TLL Reporter The animation studio, ZAG has appointed WildBrain CPLG to represent its newest licensed property, ZAG HEROEZ Ghostforce. WildBrain CPLG is an industry-leading entertainment, sports, and brand licensing agency. The agency is a part of WildBrain Ltd., a global leader in kids’ and family entertainment. With more than 45 years of experience in … [Read more...] about WildBrain To Represent ZAG’s Ghostforce in GAS Region

ZAG Engages Born For Advertising and Marketing Licensing

The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing. The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag. Founded in 2014 by David Born, Born Licensing works with owners of intellectual … [Read more...] about ZAG Engages Born For Advertising and Marketing Licensing

Who’s News: Former Disney VP Rafael Baltodano Joins ZAG

By Allison Watkinson TLL Reporter The fast-growing animation studio ZAG has appointed Rafael Baltodano, formerly with The Walt Disney Company, as Vice President of North America Retail Development. The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products. Reporting to ZAG's SVP of Licensing in North America, Lisa K. Foster, Baltodano will … [Read more...] about Who’s News: Former Disney VP Rafael Baltodano Joins ZAG