By Allison Watkinson
Kellogg’s and ZAG have partnered to create a co-branded breakfast cereal based on the ZAG Heroez franchise, Miraculous.
The Kellogg Company is a global producer of branded convenience and snack foods such as cereal, frozen products, and packaged noodles.
“For more than a century, people have started their day with Kellogg’s cereal, creating lasting memories for generations,” said ZAG CEO, Jeremy Zag. “We are so proud to offer our fans a new way to interact with their favorite heroes — this time at the breakfast table — offering families some inspiration and energy to start their day.”
The licensed Kellogg’s Miraculous Cereal features strawberry macaron-flavored pink and purple cereal with white marshmallows. The cereal is inspired by the lead characters Ladybug and Cat Noir from the 3D-CGI animated superhero series Miraculous.
“Both Kellogg’s cereal and Miraculous have incredibly devoted fan bases,” said Kellogg Company director, Laura Newman. “We’re calling on all fans of Miraculous to don their super-suits and kickstart the day with this Parisian-inspired new cereal celebrating the many adventures of Ladybug and Cat Noir.”
Miraculous – Tales of Ladybug and Cat Noir is created by the ZAG animation studio and co-produced with Mediawan Kids & Family’s Method Animation division. The series is currently airing its fifth season.
Kellogg’s Miraculous Cereal will be available at major retailers beginning in April, 2023.