By Gary Symons
TLL Editor in Chief
Every year, The Licensing Letter surveys leaders in the licensing industry from our database of 30,000+ licensing agencies, licensors, product licensees and licensing professionals. The resulting data is then used to create our Special Reports that have been keeping our readers informed since 1978; the longest running database in the industry.
Right now we’re hitting the deadline on our current survey, which covers off licensing sales and revenue in 2020, and how licensing professionals feel the industry will go in 2021 and beyond. With the impact of the COVID-19 on our industry, this data has never been more vital.
If you haven’t done so already, we’re asking that our readers take five to 10 minutes to FILL OUT THE SURVEY AT THIS LINK.
The average time to fill out this survey is only six minutes, and in return, The Licensing Letter will be sharing the data summaries for free with anyone who both fills out the survey, and who provides an email address where we can send the survey data. Respondents will also receive the Licensing Letter’s Special Report on The Rise of The Virtual Influencer, free of charge.
We want to hear your opinion on one of the most difficult years in our industry, and what you think is coming for 2021 and beyond. The data we collect will also allow The Licensing Letter to provide you, our readers, with better data.
Thanks for taking part, and we look forward to bringing you the survey results next month.