By Glenn S. Demby, Esq. The Apple Watch is getting a makeover for its one-year anniversary in the form of new fashion accessories the most spectacular of which will be designed by Hermès. The Apple Watch Hermès, which goes on sale in October, will have the same body and dimensions as before. But the ugly duckling face will be replaced by a fashion swan, namely three signature … [Read more...] about Hermès & Apple Team Up for Next Gen of Apple Watch
California Surfing Brand Quiksilver Files Chapter 11
By Glenn S. Demby, Esq. California surfing and skateboard clothing chain Quiksilver Inc. became the latest retailer to file for bankruptcy. The company began licensing the Quiksilver brand in 1976 for wetsuits, helmets and other clothing for "mountain and ocean lovers" and rode the surfing and skating fashion wave of the late 1990s and early 2000s to expansion along with brands … [Read more...] about California Surfing Brand Quiksilver Files Chapter 11
‘Days’ Marks 50 Years with Photobook
By Marcy Magiera There was a time, pre-selfie, when Americans commemorated the days of their lives with the family photo album. Daytime TV families the Bradys, the Hortons and the DiMeras of fictional Midwestern town Salem are about to again be captured the old-fashioned way in the "Days of our Lives: 50 Years" official photobook, to be published Oct. 27 by Sourcebooks for the … [Read more...] about ‘Days’ Marks 50 Years with Photobook
‘Homegating’ Drives Sales of NFL-Licensed Products
By Glenn S. Demby, Esq. Americans still love watching football with friends but consumption patterns are changing. The TV is slowly but surely eclipsing the stadium as the viewing venue of choice. And as it does, tailgating in the parking lot is giving way to "homegating" in the living room. Seven of 10 fans would rather get together with friends at home to watch the game than … [Read more...] about ‘Homegating’ Drives Sales of NFL-Licensed Products
Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows
By Marcy Magiera With the fall TV season about to start, research shows that the new programs with the highest ratings and consumer intent to watch are based on properties that are already established. ABC's "The Muppets" (62% awareness), Fox's "Minority Report" (35%) CBS' "Supergirl" (34%) and NBC's "Heroes Reborn" (28%) have the top … [Read more...] about Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows
Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List
By Glenn S. Demby, Esq. Yesterday, 105 days before Christmas, Toys 'R' Us unveiled its Holiday Hot Toy List for 2015. As you'd expect, licensed brands from Disney, especially Star Wars, figured prominently, capturing four of the coveted "Fabulous 15" spots. At least six of the Fab 15 were licensed, including (in the order listed by TRU): Doc McStuffins Take Care of Me … [Read more...] about Licensed Products Figure Prominently in Season’s First ‘Hot Toys’ List
Saban Gives Paul Frank Fashion Revamp
By Marcy Magiera Saban Brands Lifestyle Group is repositioning its Paul Frank Kids label as fashion rather than an entertainment character brand and taking in-house control of design, marketing and manufacturing. "Retailers get the cost savings by buying direct because we are doing our own sourcing and designing from our creative base in Sydney, Australia," Daniel Castle, … [Read more...] about Saban Gives Paul Frank Fashion Revamp
Philadelphia Flooded with Pope Products
By Marcy Magiera Updated Sept. 8, 2015 With less than three weeks until Pope Francis arrives on his first apostolic journey to the U.S., Philadelphia is reportedly becoming awash in papal products, both licensed and unlicensed. ‘Pope Rosary? Licensed. ‘Papal bobblehead? Licensed. ‘Pontiff wine glasses, Christmas ornaments, plush dolls, lifesize standees, etc.? All licensed. But … [Read more...] about Philadelphia Flooded with Pope Products
Adidas Re-Ups with Indiana University for $53.6 Million & More
By Glenn S. Demby, Esq. Updated Sept. 8, 2015 Indiana University Athletics' new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Key terms: Eight-year extension of current agreement through 2024; Adidas $6.7 million annual commitment to IU Athletics (as compared to $3.7 million under the previous agreement); Adidas to … [Read more...] about Adidas Re-Ups with Indiana University for $53.6 Million & More
Which Tennis Star Is More Marketable?
By Glenn S. Demby, Esq. Two female tennis players have been rivals for nearly a decade. Although both are popular, one player makes twice as much in annual endorsements. Player A is a 33-year-old American who has: Won 67 career singles titles Won 21 career Grand Slam singles titles, second most for any woman all-time Won 13 career Grand Slam doubles titles Beaten Player B in … [Read more...] about Which Tennis Star Is More Marketable?