By Allison Watkinson TLL Reporter The Sparkling Ice brand, crafted by Talking Rain Beverage Company, just launched a new line inspired by the flavor of Starburst candies. The Sparkling Ice STARBURST collaboration has resulted in a new line of zero-sugar Sparkling Ice flavors that capture the taste and sensory experience of STARBURST original fruit chew … [Read more...] about New Starburst Flavored Sparkling Ice Drinks Go Viral on Social Media
Nat Geo Tags Paul Rudd To Narrate Secrets of the Octopus
By Gary Symons TLL Editor in Chief It may well be due to the fact Nat Geo is now owned by Disney, but whatever the reason, the channel dedicated to science and exploration has certainly attracted a lot of A-listers to partner on their programs. Past documentaries have featured a star-studded line-up of narrators, including Angela Bassett for QUEENS, an upcoming series on … [Read more...] about Nat Geo Tags Paul Rudd To Narrate Secrets of the Octopus
Top Toy Trends From The Experts At The Toy Association
TLL Staff The Toy Association has released their annual report into the top trends in the toy industry for 2024 and beyond. The association says the trends for this year are based on toys that are "spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost. The The Toy Association says these top trends are expected … [Read more...] about Top Toy Trends From The Experts At The Toy Association
Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse
By Gary Symons TLL Editor in Chief The Walt Disney Company and Epic Games have entered into an historic deal that will transform and accelerate the development of the metaverse. As part of a deal that will undoubtedly have competitors shaking in their boots, Disney has also invested $1.5 billion to acquire a sizeable equity stake in Epic Games. Much of the attention being … [Read more...] about Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse
Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread
By Allison Watkinson TLL Reporter Popup Bagels has entered a licensing partnership with Frank's RedHot for a spicy limited-edition RedHot Butter Spread. The partnership between Popup Bagels and Frank’s RedHot was managed by the marketing activation agency, Gamma Communications Inc. Popup Bagels is a specialty bagel and schmear brand that was initially founded in 2020 … [Read more...] about Popup Bagels Inks a RedHot Deal for a Spicy, Licensed Butter Spread
Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
TLL Staff Sports company PUMA has appointed former H&M executive Julie Legrand as its Senior Director Global Brand Strategy. Legrand former worked with fashion brand H&M in a similar position as that company's Global Brand Director. With the move to PUMA, Legrand will be responsible for overseeing many of the critical roles in PUMA’s strategic plan to elevate the … [Read more...] about Who’s News: PUMA Appoints Julie Legrand to Lead Global Brand Strategy
Woof Gang Pets Brand Expands With First Location in Canada
By Allison Watkinson TLL Reporter The luxury pet care brand Woof Gang Bakery & Grooming is kicking off its first Canadian location with a grand opening event. Founded in 2007, Woof Gang Bakery & Grooming is a specialty retail company that offers premium pet food, pet supplies and professional pet grooming. The brand specializes in providing dog owners with … [Read more...] about Woof Gang Pets Brand Expands With First Location in Canada
Who’s News: Paramount Global Names New VP of Consumer Products
TLL Staff Paramount Global has promoted Rebecca Jenkins to VP of Consumer Products, in charge of the UK, Ireland, Australia, New Zealand and Israel. Jamie Drew, executive VP of Paramount Consumer Products & Experiences, says Jenkin has demonstrated a strong track record in landing highly successful, global partnerships in her five-year tenure at Paramount. “Rebecca is … [Read more...] about Who’s News: Paramount Global Names New VP of Consumer Products
Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection