By Allison Warkinson TLL ReporterWildBrain CPLG and MGM Consumer Products have launched an extensive global licensing program for the studio’s supernatural comedy series, Wednesday.“It’s been exciting to see the fandom for Wednesday grow so quickly internationally," said MGM head, Robert Marick. "With the support of WildBrain CPLG and our international partners, we are looking … [Read more...] about Wildbrain CPLG and MGM Consumer Products Expand Wednesday Addams Licensing Program
ZAG Appoints Nelvana to Represent Miraculous and Ghostforce in Canada
By Allison WatkinsonTLL ReporterNelvana has been appointed as the exclusive Canadian licensing and merchandising agent for the ZAG HEROEZ brands Miraculous and Ghostforce. “Nelvana’s expertise across the Canadian market is unparalleled, and we are confident they are the best partners for us to expand the Miraculous brand across the region by securing new partners and expanding … [Read more...] about ZAG Appoints Nelvana to Represent Miraculous and Ghostforce in Canada
Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
By Gary Symons TLL Editor in Chief Hasbro is creating new experiences for its NERF brand fans, with one opening in Brazil, and the other as a metaverse experience on Minecraft. The real world experience is due to open on Oct. 12 at the Beta Carrero World in Brazil, a theme park that is now opening the first-ever NERF-themed land: NERF Mania. Beto Carrero World is the … [Read more...] about Hasbro Creating New NERF Experiences in The Real and Virtual Worlds
Empire Multimedia to Represent Princess Sam in Asia-Pacific Region
By Allison Watkinson TLL Reporter Princess Sam Consumer Products (PSCP) has appointed Empire Multimedia Corporation as its licensing agent for Tara Duncan across multiple territories in the Asia-Pacific region. Empire Multimedia Corporation (EMC) is a marketing and licensing company that specializes in brand management and character licensing. “With more than three … [Read more...] about Empire Multimedia to Represent Princess Sam in Asia-Pacific Region
Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
By Gary Symons TLL Editor in Chief Possibly the world's most colorful corporation, Crayola LLC has launched a vibrant new flower business in partnership with Mrs. Bloom's License Corp. Mrs. Bloom’s is an importer and distributor of fresh cut flowers with offices in New York and Quito, Ecuador. For the past two decades, Mrs. Bloom’s has been working with many of the … [Read more...] about Crayola Flowers Launches Beautiful Partnership With Mrs. Bloom’s
Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
BBC Developing Bluey Video Game With Outright Games
By Allison Watkinson TLL Reporter BBC Studios has partnered with Outright Games to develop a licensed video game based on the Bluey childrens' series. Outright Games is a global company that specializes in developing and publishing family-friendly video games based on licensed entertainment brands. “We’re delighted to be working with Outright Games on Bluey’s first … [Read more...] about BBC Developing Bluey Video Game With Outright Games
Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
By Gary Symons TLL Editor in Chief Wildbrain is pulling out all the stops in licensing activations as its new Strawberry Shortcake is due for a quartet of Netflix specials. Wildbrain is a global entertainment leader, and expectations are high for the upcoming CGI animated shows airing on Netflix in 2023 and 2024. As a result, the company's Strawberry Shortcake brand is … [Read more...] about Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
Dubai Cafe Recreates the World of Masha and the Bear
By Allison Watkinson TLL Reporter The Animaccord entertainment company has announced a second fully branded venue for its Masha and the Bear franchise. Located in the Dubai Mall, the new Masha and the Bear Play Cafe is a restaurant and family entertainment center that is scheduled to launch during October 2023. The licensed Play Cafe will feature Masha and the Bear … [Read more...] about Dubai Cafe Recreates the World of Masha and the Bear