By Allison Watkinson TLL Reporter Rocky Brands has entered into a licensing agreement with Status Accessories to design and distribute products under the Durango and Rocky Boots brands. The partnership was brokered on behalf of Status Accessories' by the Perpetual Licensing agency. Perpetual Licensing specializes in building brands through strategic product … [Read more...] about Status Accessories to Produce Rugged Accessories for Rocky Brands
Bandai Namco and Arcade1Up Partner on Classic Arcade Games
By Allison Watkinson TLL Reporter Arcade1Up has officially released its new Deluxe Edition arcade machines in partnership with Bandai Namco Entertainment. Arcade1up is a video game console brand that specializes in developing ¾ scale home arcade and pinball machines featuring licensed games. The brand is owned by the home entertainment company Tastemakers. The Deluxe … [Read more...] about Bandai Namco and Arcade1Up Partner on Classic Arcade Games
Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
Absolut and LiQ Combine for Liquor-Infused Ice Cream
By Allison Watkinson TLL Reporter Wildbrain CPLG's ASPIRE division has secured a licensing deal for The Absolut Company for a Malibu-flavored ice-cream by LiQ. LiQ is a Belgium-based ice-cream company that specializes in creating liquor-infused iced treats. The LiQ x Malibu Ice Pralines product contains ice cream infused with the coconut and white rum flavor of the … [Read more...] about Absolut and LiQ Combine for Liquor-Infused Ice Cream
Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
By Gary Symons TLL Editor in Chief One would be hard pressed to find anyone in the modern world who doesn’t know and love Cirque du Soleil. That’s why it comes as a surprise that, until now, Cirque has never really had its own comprehensive licensing program, despite being one of the world’s most successful live entertainment companies. But that all changed this … [Read more...] about Cirque du Soleil: The Daring Young Licensor on the Flying Trapeze
Barratt Sweets Enters Sports Market in Deal With Bulk
By Allison Watkinson TLL Reporter Barratt Sweets is entering the sports market with a co-branded collection of protein and workout powders with the supplement manufacturer Bulk. “We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk," said Barratt director, Russell Tanner. "Barratt has been a trusted and … [Read more...] about Barratt Sweets Enters Sports Market in Deal With Bulk
Sesame Workshop Launches Program for Children With Autism
By Allison Watkinson TLL Reporter Sesame Workshop has released new educational resources for Autism Acceptance Month featuring licensed Sesame Street characters. The resources were created as part of the Sesame Street and Autism: See Amazing in All Children initiative which was founded in 2015 with the help of more than 250 organizations and experts within the autistic … [Read more...] about Sesame Workshop Launches Program for Children With Autism
Who’s News: ZAG Appoints Mark Kingston As First SVP of Global Consumer Products
By Allison Watkinson TLL Reporter ZAG has appointed Mark Kingston to the new position of SVP of global consumer products to support the studio's increased growth. Kingston will lead the expansion of ZAG’s consumer products and licensing initiatives from the company's London office. He will also be responsible for managing the gaming and location-based experiences … [Read more...] about Who’s News: ZAG Appoints Mark Kingston As First SVP of Global Consumer Products
Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
By Gary Symons TLL Editor in Chief Big news in sports licensing this week as UFC announced it has agreed to merge with fellow pugilistic company WWE. The deal would see UFC parent Endeavor Group Holdings holding a 51% controlling interest in the new company, while existing WWE shareholders will own a 49% interest. It combines the world's leading mixed martial arts … [Read more...] about Mergers: UFC Tag Teams With WWE to Form $21 Billion Sports Company
Who’s News: Studio 100 Appoints Exec Producers For European Expansion
By Allison Watkinson TLL Reporter Studio 100 Media has appointed Manuela Lumb and Richard Rowe as executive producers for the company's European business expansion. Studio 100 Media is an international production and distribution company that specializes in children’s and family entertainment. The company is a subsidiary of the Studio 100 Group. “We are thrilled to … [Read more...] about Who’s News: Studio 100 Appoints Exec Producers For European Expansion