By Gary Symons TLL Editor in Chief Rube Goldberg machines are entering the metaverse, thanks to a collaboration between Epic Games, Brand Central and the Rube Goldberg Institute. Rube Goldberg (1883-1970) was a Pulitzer-Prize-winning cartoonist best known for his comical chain reaction invention cartoons. For 60-plus years his work was published daily in hundreds of … [Read more...] about Rube Goldberg Institute Launches First ‘Unreal’ Rube Goldberg Machine Contest
Pretty as a Picture: TSBA Signs New Licensees for National Portrait Gallery
By Allison Watkinson TLL Reporter The TSBA Group has signed new licensees for The National Portrait Gallery ahead of its re-opening on June 22, 2023. The TSBA Group (aka The Sports and Brands Agency) is responsible for signing global retail and brand partnerships for The National Portrait Gallery. The new licensees for the gallery include The Tea Makers of London and … [Read more...] about Pretty as a Picture: TSBA Signs New Licensees for National Portrait Gallery
Build-A-Bear Creates First Plush Bear for ZAG’s Miraculous Series
By Allison Watkinson TLL Reporter ZAG has signed an agreement with Build-A-Bear Workshop for the first officially licensed Miraculous Ladybug plush bear. Miraculous - Tales of Ladybug & Cat Noir is a 3D-CGI-animated superhero series created by the ZAG entertainment studio and co-produced with Mediawan's Method Animation division. The fifth season of the series began … [Read more...] about Build-A-Bear Creates First Plush Bear for ZAG’s Miraculous Series
Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
By Allison Watkinson TLL Reporter The NHL has announced a 10-year agreement that appoints its long-standing partner Fanatics as the League's official supplier of uniforms and jerseys. Under the terms of the new agreement, Fanatics will use its operational, design, and manufacturing expertise towards creating official NHL player uniforms. The new licensing agreement is … [Read more...] about Sports Licensing: Fanatics Wins Contract to Supply Uniforms for the NHL
Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4
By Allison WatkinsonTLL ReporterLionsgate has partnered with IMG to create a massive consumer products program for the theatrical release of John Wick: Chapter 4.John Wick: Chapter 4 is the latest installment of Lionsgate's John Wick action-thriller film franchise starring Keanu Reeves as the titular character. In the film, the professional assassin John Wick works to defeat a … [Read more...] about Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4
Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel
By Allison WatkinsonTLL ReporterBioworld's Heroes & Villains brand is bringing its licensed lifestyle products to the 2023 Star Wars Celebration Europe event. Heroes & Villains is a lifestyle brand that specializes in officially licensed apparel and accessories for well-known entertainment franchises. The brands' appearance at this year's European Star Wars Celebration … [Read more...] about Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel
Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
By Allison WatkinsonTLL ReporterAbsolut Vodka has secured a licensing partnership with Heinz to release a limited-edition Pasta alla Vodka tomato sauce. “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles," said Pernod Ricard UK's Leanne Banks. "As the UK’s no.1 premium vodka, Absolut was Born to Mix, … [Read more...] about Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
Amazon Renews Licensing Deal With Riot Games For Exclusive Content
By Allison Watkinson TLL Reporter Amazon Prime Gaming and Riot Games have renewed their licensing promotion to give Amazon Prime members access to exclusive content for Riot’s gaming franchises. As part of the year-long collaboration, Prime Gaming will also continue its role as a global sponsor for Riot Games' esports titles. “Expanding the partnership with Prime … [Read more...] about Amazon Renews Licensing Deal With Riot Games For Exclusive Content
The Point.1888 To Rep Spin Master’s Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed The Point.1888 as its UK licensing agent for the children's fantasy franchise Unicorn Academy. The appointment of The Point.1888 follows the news of Spin Master's upcoming Unicorn Academy Netflix series, toy collection, digital game, publishing line and consumer products program. “Unicorn Academy is a unique and … [Read more...] about The Point.1888 To Rep Spin Master’s Unicorn Academy
Rock The Bells Partners With ODB for Rap-Inspired Apparel
By Allison Watkinson TLL Reporter Rock The Bells has partnered with the Estate of Ol' Dirty Bastard for a limited-edition, co-branded apparel collection. The collaboration was negotiated by ODB’s licensing agent, FanGirl Consulting & Brand Management. “I am so excited to start 2023 with a special partnership with Rock the Bells and ODB," said Estate of ODB … [Read more...] about Rock The Bells Partners With ODB for Rap-Inspired Apparel