By Allison Watkinson
GBH has appointed Moxie and Co. as its exclusive global licensing agent for all brand extensions into consumer goods, merchandise, and promotional tie-ins.
GBH is a US-based, multiplatform production company that creates public and primetime media content for broadcasters such as PBS, NPR and PRX.
“For more than 50 years, GBH has been a leader in producing public media content for audiences of all ages,” said GBH director Pablo Velez. “Our brands have set the pace for innovation, inclusivity, and impact. With our friends at Moxie, we are poised to grow awareness of our brands and extend the mission of public media to educate, inspire and entertain.”
Moxie & Co. is a full-service brand management and licensing agency that represents a wide range of designers and brands at all levels of retail around the globe.
Moxie will work alongside GBH to create consumer product licensing programs for brands such as Molly of Denali, Work It Out Wombats, American Experience, Antiques Roadshow, and more.
“We view brand merchandising and licensing as a key component of our growth and look forward to seeing many new and innovative product launches related to our brands,” said GBH VP, Evie Kintzer.
The licensing programs for GBH’s media franchises will include partnerships for consumer goods, electronics, homeware, accessories, apparel, toys, branded merch, and promotions.
“Our plan is to launch GBH brands at the Licensing Expo in Las Vegas at the Mandalay Bay Convention Center this June,” said Moxie president, Arlene Scanlan. “Exact dates are June 12-14 and Moxie’s booth # is F128.”
The first phase of GBH’s licensed product development program will launch during 2023.