By Allison Watkinson TLL Reporter Fred Rogers Productions and Licensing Street have secured several consumer products partnerships for the Donkey Hodie childrens' entertainment franchise. The first licensed collections scheduled for release include sleepwear from Komar, apparel from Mad Engine, costumes from Rubies and a range of toys and plush from Jada Toys. As the … [Read more...] about Fred Rogers Secures First Licensees for Donkey Hodie
FRED & FARID Agency Collabs on Absolute Clarity Music Video
By Allison Watkinson TLL Reporter The Chinese music group Absolute Purity and the advertising company FRED & FARID Shanghai have released a new video for the bands' single, Crime Fiction. FRED & FARID Shanghai is the Chinese division of the international advertising and brand management agency FRED & FARID. Crime Fiction is the second music video created by … [Read more...] about FRED & FARID Agency Collabs on Absolute Clarity Music Video
Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder
By Gary Symons TLL Editor in Chief There are a lot of action thrillers licensed in our industry ... but not many action thrillers about licensing. That's about to change, as Apple Original Film will debut the film Tetris on March 31, telling the story how a US entrepreneur won the rights from the Soviet Union. Tagged by the film's publicists as "The game you couldn’t put … [Read more...] about Licensing Law: Apple Film To Portray Incredible Story of Tetris Founder
Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi
By Allison Watkinson TLL Reporter SEGA has partnered with Shin-Sen-Gumi restaurants for a licensed promotion featuring the upcoming Like a Dragon: Ishin! video game. Like a Dragon: Ishin! is a samurai-inspired action-adventure game from SEGA and Ryu Ga Gotoku Studio. The game is a remake of the original Ryū ga Gotoku Ishin! video game that was released for Japanese … [Read more...] about Restaurant Licensing: SEGA’s Tasty Video Game Collaboration With Shin-Sen-Gumi
Disney Inks First Ever Nail Lacquer Deal With Nailtopia
By Allison Watkinson TLL Reporter Nailtopia has partnered with Disney to create a limited-edition nail collection called Disney 100 in honor of the DIsney brand’s 100th anniversary. Nailtopia is the first nail lacquer brand to to partner with Disney throughout the company's long history. Disney's decision to enter a licensing partnership with Nailtopia was influenced by … [Read more...] about Disney Inks First Ever Nail Lacquer Deal With Nailtopia
Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
By Gary Symons TLL Editor in Chief The Licensing Letter is launching its annual survey of the licensing industry, and we want to hear from you! So much so, that we're increasing the available rewards for those licensing pros who take the time and trouble to fill out the annual survey. We know your time is valuable, so this year, anyone who fills out the survey and … [Read more...] about Licensing Survey: We Want to Hear From You For 2023 Licensing Survey
Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
By Allison Watkinson TLL Reporter Sagoo Licensing has brokered a deal for Cloudco Entertainment to launch a Care Bears Pop-Up in the Galeries Lafayette Paris Haussmann department store. Branded pop-up retail stores have become a significant trend in the licensing industry in the past year. As the COVID-19 pandemic restrictions have lifted, more consumers are looking for … [Read more...] about Retail Licensing: Care Bears Popping Up at Galeries Lafayette Paris Haussmann
Hip Hop Exhibit Popping Up in NYC for Black History Month
An exhibit on the history of Hip Hop will be popping up February 25-26 in New York City as part of Black History Month. Black History Month in February also marks six months until the 50th Anniversary of Hip Hop in August 2023. “HIP HOP IS BLACK HISTORY” is a special pop up exhibit running from February 25-26 at Brooklyn Studios at City Point that will honor Hip Hop … [Read more...] about Hip Hop Exhibit Popping Up in NYC for Black History Month
Microsoft and Junk Kouture Partner on Sustainable Fashion Competition
By Gary Symons TLL Editor in Chief Computing giant Microsoft recently announced a licensing partnership with the sustainable youth fashion competition Junk Couture. The partners' mission is to raise awareness and educate the next generation about circular systems in fashion, as well as celebrating solutions where technology and creativity work together to help drive … [Read more...] about Microsoft and Junk Kouture Partner on Sustainable Fashion Competition
Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series
By Gary Symons TLL Editor in Chief Spotlight Licensing has been appointed to help expand the licensing opportunities for the fairytale book series Anboran, which features people of color. The book series is the kind of success story all writers dream of, as author Ronnie Anderson Jr. self-published his initial anthology Five Amazing Fairytales. Since then, Anderson … [Read more...] about Putting a ‘Spotlight’ on Licensing Opportunities for Anboran Fantasy Series